BlogWrite for CEOs

Jul

29

2004

Should e-newsletter publishers blog?

Posted in the Category of Stuff

Chris Knight of Ezine-Tips makes a good case that, yes, a blog makes sense even if you're already publishing an email newsletter. He also points out you can create an RSS feed for your e-newsletter. This is something I'm working on. Read his article, "Must Email List Publishers Blog?" Chris Knight of Ezine-Tips makes a good case that, yes, a blog makes sense even if you're already publishing an email newsletter. He also points out you can create an RSS feed for your e-newsletter. This is something I'm working on. Read his article, "Must Email List Publishers Blog?"

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Jul

24

2004

800 (unmuzzled) Microsoft bloggers

Posted in the Category of Stuff

You might have heard about Scobleizer, a blog written by Microsoft employee Robert Scoble. He describes himself as an evangelizer on the Windows team. Scobleizer is one of the best-known "thought leadership" blogs in the techie blogosphere. It's also one of the top 50 most-read blogs, according to an article in VARBusiness. I checked this out. Scobleizer is #53 out of the top 100 blogs as ranked You might have heard about Scobleizer, a blog written by Microsoft employee Robert Scoble. He describes himself as an evangelizer on the Windows team. Scobleizer is one of the best-known "thought leadership" blogs in the techie blogosphere. It's also one of the top 50 most-read blogs, according to an article in VARBusiness. I checked this out. Scobleizer is #53 out of the top 100 blogs as ranked by Technorati. Turns out Scoble is one of an estimated 800 Microsoft employees busily blogging... with Bill's blessing. If you're still not convinced you can let one or more of your employees loose to blog, consider the power of 800 evangelists talking about your company and your products. OK, maybe not always in positive terms (yes, that's allowed; Microsoft bloggers can be critical of the mother ship). But they're creating buzz, starting conversations, making connections with customers, prospects, the media,…

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Jul

22

2004

3rd anniversary collector’s edition

Posted in the Category of Marketing

3rdanniv.gif Hard to believe but this week is the 3rd anniversary of WordBiz Report. It launched on July 21, 2001 as a text-only email. Today's 3rd anniversary collector's edition includes links to the 5 most popular articles published over the past 3 years. We've also got a 2-for-1 anniversary sale if you purchase both Volumes I & II of Best of WordBiz Report. These are downloadable PDFs you can print out 3rdanniv.gif Hard to believe but this week is the 3rd anniversary of WordBiz Report. It launched on July 21, 2001 as a text-only email. Today's 3rd anniversary collector's edition includes links to the 5 most popular articles published over the past 3 years. We've also got a 2-for-1 anniversary sale if you purchase both Volumes I & II of Best of WordBiz Report. These are downloadable PDFs you can print out or read onscreen. Offer good until July 26, 2004.

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Jul

21

2004

What is social media?

Posted in the Category of Stuff

I confess to puzzling a bit over this term when I heard it recently. Here's a clear explanation in a recent article about BlogOn: "technology that enables online interactive exchange among users." By that definition, blogs or Weblogs are a subset of social media. Trackbacks (or comments) are the "interactive" part of blogging. I.e. when blogs refer to other blogs. Wikis (a kind of group blog) I confess to puzzling a bit over this term when I heard it recently. Here's a clear explanation in a recent article about BlogOn: "technology that enables online interactive exchange among users." By that definition, blogs or Weblogs are a subset of social media. Trackbacks (or comments) are the "interactive" part of blogging. I.e. when blogs refer to other blogs. Wikis (a kind of group blog) are another subset. Read the full article about BlogOn: Is Social Media the Next Online Wave?

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Jul

21

2004

Tune in (free) to BlogOn 2004

Posted in the Category of Stuff

blogonlogo.gif Still curious about RSS and blogging for business... and what it might mean to you? Tune in free tomorrow, via Webcast, to BlogOn 2004, a conference on business Weblogs at UC Berkeley's Haas School of Business - July 22 - 23. Note: you need to register to get access to the Webcasts but there is no fee. More on BlogOn later... blogonlogo.gif Still curious about RSS and blogging for business... and what it might mean to you? Tune in free tomorrow, via Webcast, to BlogOn 2004, a conference on business Weblogs at UC Berkeley's Haas School of Business - July 22 - 23. Note: you need to register to get access to the Webcasts but there is no fee. More on BlogOn later...

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Jul

5

2004

Reader interaction with a blog

Posted in the Category of Stuff

Comments are out. Trackbacks are in. Here's what I mean: a lot of bloggers have "turned off" the Comments link on their blogs. It was a nifty way to interact with your readers. But spammers quickly caught on. Unless the comments function is configured in such a way that a writer has to be authenticated before adding a comment, a spammer can troll through your blog entries and "add" stupid or Comments are out. Trackbacks are in. Here's what I mean: a lot of bloggers have "turned off" the Comments link on their blogs. It was a nifty way to interact with your readers. But spammers quickly caught on. Unless the comments function is configured in such a way that a writer has to be authenticated before adding a comment, a spammer can troll through your blog entries and "add" stupid or disgusting comments by the dozens - or hundreds. Trackbacks, on the other hand, add "content" to your blog when other bloggers (as opposed to readers who happen along and read your blog) write about your blog post. Best way to explain this is with an example. Here's a doozy. Follow this link to a recent entry Seth Godin made on his blog debunking search engine optimization. Scroll down to the bottom of his SEO riff. There you'll see…

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