Oct
29
2004
Straight from Microsoft’s Scobleizer… his rules of the road for corporate bloggers
Posted in the Category of Stuff
A week or so ago, I asked a handful of A-list bloggers to offer their top DO or DON'T for writing a business blog. I never heard back from Robert Scoble, Microsoft's most famous blogger, aka Scobleizer. Figured he was too busy to reply to a small fish like WordBiz. Well, he just got back to me. Thanks Robert! Here is his gem of a tip:
He writes: "Our rule here (at Microsoft)? Don't be stupid. 
A week or so ago, I asked a handful of A-list bloggers to offer their top DO or DON'T for writing a business blog. I never heard back from Robert Scoble, Microsoft's most famous blogger, aka Scobleizer. Figured he was too busy to reply to a small fish like WordBiz. Well, he just got back to me. Thanks Robert! Here is his gem of a tip: He writes: "Our rule here (at Microsoft)? Don't be stupid. I call it be smart. But, it comes down to not pissing off your boss... " ...and working to make sure you align your weblog with the image that the company is trying to project. The Delta (Airlines) worker who just got fired probably did so because the image she was projecting didn't match the image that Delta was trying to project to…
A week or so ago, I asked a handful of A-list bloggers to offer their top DO or DON'T for writing a business blog. I never heard back from Robert Scoble, Microsoft's most famous blogger, aka Scobleizer. Figured he was too busy to reply to a small fish like WordBiz. Well, he just got back to me. Thanks Robert! Here is his gem of a tip: He writes: "Our rule here (at Microsoft)? Don't be stupid. I call it be smart. But, it comes down to not pissing off your boss... " ...and working to make sure you align your weblog with the image that the company is trying to project. The Delta (Airlines) worker who just got fired probably did so because the image she was projecting didn't match the image that Delta was trying to project to…