BlogWrite for CEOs

Jan

29

2005

Notes from the “other” West Coast Blog Conference

Posted in the Category of Events

I couldn't make it because I was attending Blog Business Summit 2005 in Seattle (an excellent event). But it sounds from attendee write-ups as if the New Communications Forum 2005 in Napa, CA Jan. 26 - 27 was also very useful. (Wish they'd kill that awful music that pops up on the event's home page... argh!) Here's a cogent comment from Neville Hobson on Opportunity knocks for corporate I couldn't make it because I was attending Blog Business Summit 2005 in Seattle (an excellent event). But it sounds from attendee write-ups as if the New Communications Forum 2005 in Napa, CA Jan. 26 - 27 was also very useful. (Wish they'd kill that awful music that pops up on the event's home page... argh!) Here's a cogent comment from Neville Hobson on Opportunity knocks for corporate communicators. He made a looong trip from Amsterdam to attend but says it was worth it. And a great round-up of blogged comments on Day 2 of the Napa event by Guillaume de Gardier.

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Jan

28

2005

Good blogging is good writing… with a twist

Posted in the Category of Writing Tips

Halley Suitt is cool. Period. I loved her presentation this week at BBS 2005 on The Art and Science of Blog Writing. It's a topic I feel passionately about. In fact, the point of this blog is to deconstruct and articulate what effective blog writing is. It's a big topic... I'll keep chipping away.

A key point is the intersection between good blogging and good journalism. Your blog doesn't need

Halley Suitt is cool. Period. I loved her presentation this week at BBS 2005 on The Art and Science of Blog Writing. It's a topic I feel passionately about. In fact, the point of this blog is to deconstruct and articulate what effective blog writing is. It's a big topic... I'll keep chipping away.

A key point is the intersection between good blogging and good journalism. Your blog doesn't need to cover current events. Yet  you need to write like a great reporter (use specific examples, tell stories, attribute your sources, etc.) in order to be compelling. But wait, there's more...

Then you have to let it all hang out... let your voice develop. Get a little raggedy sometimes. Don't polish your prose too much.I need to do more of that myself.I tend to be a bit too proper in my blog writing style... probably…

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6 comments

Jan

28

2005

Lots of good stuff from the Blog Business Summit 2005

Posted in the Category of Events and Free Downloads

bbs_badge_1.gif I decided to cover the Jan 24 - 25 conference in Seattle in my other blog, BlogWrite. You can read about it here and here and here. It was a great event. And a kick to get to meet and chat with Microsoft's "chief blogger" Robert Scoble. In addition, visit Blog Business Summit and look at the blogs listed in the right-hand column. Lots of good reporting summarizing the speakers' presentations. bbs_badge_1.gif I decided to cover the Jan 24 - 25 conference in Seattle in my other blog, BlogWrite. You can read about it here and here and here. It was a great event. And a kick to get to meet and chat with Microsoft's "chief blogger" Robert Scoble. In addition, visit Blog Business Summit and look at the blogs listed in the right-hand column. Lots of good reporting summarizing the speakers' presentations. You can also download the speaker slides & PDFs here. (Scroll down to Session Topics.)

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Jan

28

2005

More notes from the Blog Business Summit

Posted in the Category of Events

Came back from Seattle's BBS 2005 and immediately caught a little stomach bug. Ugh. I've been combing through the 20+ pages of typed notes I took. Full of gems. Here's one from Robert Scoble:

"If I blog I'll get fired. If I blog I'll look stupid. It takes too much time... Get over it! Keep at it and eventually someone will do a Google search and discover what you're saying."

Good all-around

Came back from Seattle's BBS 2005 and immediately caught a little stomach bug. Ugh. I've been combing through the 20+ pages of typed notes I took. Full of gems. Here's one from Robert Scoble:

"If I blog I'll get fired. If I blog I'll look stupid. It takes too much time... Get over it! Keep at it and eventually someone will do a Google search and discover what you're saying."

Good all-around advice for taking the leap into this new channel of communication. The cool thing about blogging  is that you can't be sure what ripple effect your blog will have. The scarey thing about blogging is that you can't be sure...

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Jan

25

2005

Are you an A+ blog reader… but a C+ blogger?

Posted in the Category of Writing Tips

Not to worry. ActiveWords CEO Buzz Bruggeman says (without apology) this is the "grade" that A-list blogger Doc Searls gives him. BUT Bruggeman, who runs a 5-person company, has managed to get major media exposure (and thousands of trial downloads of his product) through his blogging efforts. For the record, I give his buzzmodo blog at least a B. He quotes Shakespeare and the New York Times,

Not to worry. ActiveWords CEO Buzz Bruggeman says (without apology) this is the "grade" that A-list blogger Doc Searls gives him. BUT Bruggeman, who runs a 5-person company, has managed to get major media exposure (and thousands of trial downloads of his product) through his blogging efforts. For the record, I give his buzzmodo blog at least a B. He quotes Shakespeare and the New York Times, writes about The Smell of Fear (Florida's hurricanes)... and posts fairly regularly. It's listed below as a CEO Thought Leadership blog. He's also got a more product-centered blog, buzznovation.

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2 comments

Jan

25

2005

Microsoft’s Employee Guidelines for Successful Blogging

Posted in the Category of Stuff

Microsoft's Lenn Pryor (Robert Scoble's boss) is on stage right now at the BBS 2005 and speaking on "Corporate Blogging: Strategy and Policy." I was really struck by several things... Lenn comes across as super smart but not stuck up; he's relaxed and engaging; he's marvelously articulate. And so is Robert Scoble. Is this some personality profile they breed at Microsoft? Anyway, read my

Microsoft's Lenn Pryor (Robert Scoble's boss) is on stage right now at the BBS 2005 and speaking on "Corporate Blogging: Strategy and Policy." I was really struck by several things... Lenn comes across as super smart but not stuck up; he's relaxed and engaging; he's marvelously articulate. And so is Robert Scoble. Is this some personality profile they breed at Microsoft? Anyway, read my more-or-less verbatim transcription below of what Lenn said about employee guidelines for blogging. They sound simple... but they're the result of a lot of thought. Oh, and if you haven't already read it, here's a related resource: Robert Scoble's Corporate Weblog Manifesto.

Lenn: "Microsoft has 1,200 bloggers out of 55,000 employees. So there’s bound to be a 'transgression' or a mistake in those words. But Microsoft has a way of dealing with that. We've developed a set of guidelines, working with our legal department."

BUT,…

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