BlogWrite for CEOs

Apr

29

2005

It’s niche marketing, stupid

Posted in the Category of Stuff

Great post by Paul Chaney in response to THE BusinessWeek blog article (as it's being referred to). Mass marketing is out; niche marketing (or one-to-one) is in. As BW puts it: ""Blogs could end up providing the perfect response to mass media's core concern: the splintering of its audience." Chaney also refers to online marketing pioneer Ralph Wilson's emphasis on "defining and thriving in a

Great post by Paul Chaney in response to THE BusinessWeek blog article (as it's being referred to). Mass marketing is out; niche marketing (or one-to-one) is in. As BW puts it: ""Blogs could end up providing the perfect response to mass media's core concern: the splintering of its audience." Chaney also refers to online marketing pioneer Ralph Wilson's emphasis on "defining and thriving in a tiny niche." From Chapter 4 of Wilson's Planning Your Internet Marketing Strategy (written in 2001.)

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1 comments

Apr

29

2005

Snowblogging: the perfect metaphor

Posted in the Category of In the News and ROI and New New Things and Stuff

Saw this term on Business Blog Summit. It's the perfect way to explain why blogs are so powerful as a means of communicating ideas. And why a blog can establish an intelligent writer as a "thought leader." (Also, why blogs are much more powerful than discussion boards or regular old Web sites. A blog, by definition, is a form of viral marketing.) Byron, writing for Biz Blog Summit, puts it this

Saw this term on Business Blog Summit. It's the perfect way to explain why blogs are so powerful as a means of communicating ideas. And why a blog can establish an intelligent writer as a "thought leader." (Also, why blogs are much more powerful than discussion boards or regular old Web sites. A blog, by definition, is a form of viral marketing.) Byron, writing for Biz Blog Summit, puts it this way: "think of blogs as 'topics, ideas, conversations, that grow like snowballs with each link.'"

To illustrate the snowball, here's the reference back to Doc Searls' (highly cogent, as always) definition of snowblogging.

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0 comments

Apr

28

2005

Delirious with del.icio.us

Posted in the Category of Stuff

Never should have gotten started with this today... it's totally addictive. Click on this link http://del.icio.us/wordbiz and you'll see the beginnings of my social bookmarking (which is part of the social networking phenomenon). Sarah Lewis turned me on to this (thanks Sarah!) and now I can't stop. In a nutshell, del.icio.us lets you do three things:

1. Quickly tag, annotate and save links you

Never should have gotten started with this today... it's totally addictive. Click on this link http://del.icio.us/wordbiz and you'll see the beginnings of my social bookmarking (which is part of the social networking phenomenon). Sarah Lewis turned me on to this (thanks Sarah!) and now I can't stop. In a nutshell, del.icio.us lets you do three things:

1. Quickly tag, annotate and save links you want to refer to later.

Rather than sending emails to yourself (am I the only one who does this??) or struggling with an endlessly long bookmarks folder in your browser, you can use del.icio.us to organize your links. Normally, you can only find your browser bookmarks on your own computer, of course. With del.icio.us, you can log in from anywhere and see your own bookmarked pages. You tag (i.e. assign keywords) and annotate them so you (and anyone else)…

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7 comments

Apr

28

2005

Moderating IABC blog panel on June 27, 2005

Posted in the Category of CEO Bloggers and ROI and Stuff

Cool news. I've been asked to moderate a panel on corporate blogging for IABC's annual conference in Washington D.C. on June 27, 2005. I've invited Paul Rosenfeld, GM of Intuit's QuickBooks Online Edition and the force behind QuickBooks Online blog, along with Kevin Holland, VP Communications of Air Conditioning Contractors of America and creator of the ACCABuzz blog to join me. To round out the

Cool news. I've been asked to moderate a panel on corporate blogging for IABC's annual conference in Washington D.C. on June 27, 2005. I've invited Paul Rosenfeld, GM of Intuit's QuickBooks Online Edition and the force behind QuickBooks Online blog, along with Kevin Holland, VP Communications of Air Conditioning Contractors of America and creator of the ACCABuzz blog to join me. To round out the panel I've invited one of the top-dog bloggers for GM's Fastlane blog (not Bob Lutz but someone who should be even better because of his inside perspective). Waiting to hear back.

Here's what IABC chairman Warren Bickford says  about our event in his new blog. He mentions it in the same breath as the announcement that Mark Hurd,  HP's new CEO, will be the plenary speaker. Hey, business blogging is going big time! More…

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2 comments

Apr

28

2005

Moderating IABC blog panel on June 27, 2005

Posted in the Category of Events and In the News and ROI and Stuff

Cool news. I've been asked to moderate a panel on corporate blogging for IABC's annual conference in Washington D.C. on June 27, 2005. I've invited Paul Rosenfeld, GM of Intuit's QuickBooks Online Edition and the force behind QuickBooks Online blog, along with Kevin Holland, VP Communications of Air Conditioning Contractors of America and creator of the ACCABuzz blog to join me. To round out the

Cool news. I've been asked to moderate a panel on corporate blogging for IABC's annual conference in Washington D.C. on June 27, 2005. I've invited Paul Rosenfeld, GM of Intuit's QuickBooks Online Edition and the force behind QuickBooks Online blog, along with Kevin Holland, VP Communications of Air Conditioning Contractors of America and creator of the ACCABuzz blog to join me. To round out the panel I've invited one of the top-dog bloggers for GM's Fastlane blog (not Bob Lutz but someone who should be even better because of his inside perspective). Waiting to hear back.

Here's what IABC chairman Warren Bickford says  about our event in his new blog. He mentions it in the same breath as the announcement that Mark Hurd,  HP's new CEO, will be the plenary speaker. Hey, business blogging is going big time! More…

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1 comments

Apr

27

2005

Why words matter… a lot

Posted in the Category of Marketing and Writing Tips

Great article by MarketingSherpa's Anne Holland on why "exact verbiage" is so important online. I.e. the specific words you use on landing pages, in text ads, on your site, on (yes) your blog... You need to be aware of what keyword phrases your customers search on. That translates into how you'll be found in the search engines. And you need to be absolutely consistent in your use of words and Great article by MarketingSherpa's Anne Holland on why "exact verbiage" is so important online. I.e. the specific words you use on landing pages, in text ads, on your site, on (yes) your blog... You need to be aware of what keyword phrases your customers search on. That translates into how you'll be found in the search engines. And you need to be absolutely consistent in your use of words and phrases in order to get higher response rates (more click-throughs) from online readers. People like consistency. Sounds boring. But it's not. When the title of your sponsor text ad matches the headline on your landing page, visitors know they're in the right place... and what to do next. Click & buy.

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