Social Media Insights Blog
This is hilarious... well, funny. It's a master list of Top 10 wise comments you can "paste in" to your blog to sound like you're plugged in and part of the blogging cognoscenti. Most of the blognoscenti are opining the same thing... about the importance - or non-importance - of blogging as a phenomenon. About whether blogs replace traditional PR, etc. So pick from the list and you'll sound just fine.
The list is written for PR practitioners.
This is hilarious... well, funny. It's a master list of Top 10 wise comments you can "paste in" to your blog to sound like you're plugged in and part of the blogging cognoscenti. Most of the blognoscenti are opining the same thing... about the importance - or non-importance - of blogging as a phenomenon. About whether blogs replace traditional PR, etc. So pick from the list and you'll sound just fine.
The list is written for PR practitioners. But I guarantee you'll find it useful. A sampling:
1) Stop saying PR is dead. My CEO might cut my budget again.
2) Any company that hasn't implemented a blog by December 31, 2005 at midnight will suddenly lose all ability to function. They should hire blog consultants to avoid this catastrophe. (For background material, see archival information on the Y2K crisis.)
3) Don't believe that blogs will solve all…
Hey, your copy of this 15-page guide is FREE when you subscribe to my e-newsletter, WordBiz Report. Here's what online copywriting guru Nick Usborne says about the guide:
"It's a brief and useful introduction for those who are about to start a business blog, and for those who have been blogging for a while, but have lost track of what they first set out to achieve, and why."
Click here to download your copy (value $14.95) now!
Hey, your copy of this 15-page guide is FREE when you subscribe to my e-newsletter, WordBiz Report. Here's what online copywriting guru Nick Usborne says about the guide:
"It's a brief and useful introduction for those who are about to start a business blog, and for those who have been blogging for a while, but have lost track of what they first set out to achieve, and why."
Click here to download your copy (value $14.95) now!
Here's my write up of the presentation at this week's IABC conference on how McDonald's communications strategy helped transform press coverage of the company between 2003 and 2005. Nothing to do with blogging but a great story nonetheless. The 2005 IABC conference was terrific and I met lots of great folks. The International Association of Business Communicators has a deservedly great reputation. Interestingly, many of the members focus on
Here's my write up of the presentation at this week's IABC conference on how McDonald's communications strategy helped transform press coverage of the company between 2003 and 2005. Nothing to do with blogging but a great story nonetheless. The 2005 IABC conference was terrific and I met lots of great folks. The International Association of Business Communicators has a deservedly great reputation. Interestingly, many of the members focus on internal employee communications... which is relevant to internal corporate blogs. I've just joined the D.C. chapter and am looking forward to getting more involved.
This is what you get on a blog that you won't get on a static page of a corporate Web site. Writes Jonathan Schwartz, COO of Sun Microsystems:
One of the big upsides of my job is hobnobbing. I clearly didn't check with our corporate communications team before saying that, but let's be honest - it's cool to sit with a head of state, or a head of a corporation, or a CIO with an IT department bigger than Sun's entire employee base.
This is what you get on a blog that you won't get on a static page of a corporate Web site. Writes Jonathan Schwartz, COO of Sun Microsystems:
One of the big upsides of my job is hobnobbing. I clearly didn't check with our corporate communications team before saying that, but let's be honest - it's cool to sit with a head of state, or a head of a corporation, or a CIO with an IT department bigger than Sun's entire employee base.
Had a blast this week moderating IABC's blog panel here in D.C.
It was wonderful to meet several corporate bloggers face to face that I've been emailing and speaking with by phone: Paul Rosenfeld, Intuit's blogging evangelist and the force behind the QuickBooks Online Edition blog; GM's Bill Betts representing the Fastlane blog (Bill is Web Services Manager for GM's global corporate communications office in Detroit); and Kevin Holland (VP in
Had a blast this week moderating IABC's blog panel here in D.C.
It was wonderful to meet several corporate bloggers face to face that I've been emailing and speaking with by phone: Paul Rosenfeld, Intuit's blogging evangelist and the force behind the QuickBooks Online Edition blog; GM's Bill Betts representing the Fastlane blog (Bill is Web Services Manager for GM's global corporate communications office in Detroit); and Kevin Holland (VP in charge of the Air Conditioning Contractors of America's ACCABuzz blog).
Paul flew in from Calif. for less than 24 hours (as did Bill) in order to participate. A huge thanks from me and from a filled-to-capacity and attentive audience. I'm sorry we couldn't get to every one of your questions.
After offering a brief overview of corporate blogging, I posed some (vaguely) provocative questions and then let the three panelists do most…
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