Dec
29
2005
Only 3% of Fortune 500s are blogging according to the Fortune 500 Business Blogging Wiki
Posted in the Category of Case Studies and Fortune 500 Blogs and The Corporate Blogging Book
The Fortune 500 Business Blog Index, a much needed resource, has launched -- just in time to add to the book! (Note: it's a wiki, so anyone can add updates to it.) The index is the result of a joint effort between Chris Anderson and Wired and Ross Mayfield of Socialtext. Learn more from Chris, writing here on his Longtail blog. According to the calculations of Wired's interns, only 16 members
The Fortune 500 Business Blog Index, a much needed resource, has launched -- just in time to add to the book! (Note: it's a wiki, so anyone can add updates to it.) The index is the result of a joint effort between Chris Anderson and Wired and Ross Mayfield of Socialtext. Learn more from Chris, writing here on his Longtail blog. According to the calculations of Wired's interns, only 16 members or 3% of the Fortune 500 have blogs. You can download the Fortune 500 blogging spreadsheet they created.
Chris's theory, which hatched during a dinner with Doc Searls, is as follows:
"Perhaps, Doc wondered, the risks and uncertainties of public business blogging are so great that big companies only do it under duress, when their other corporate messaging has lost traction. So companies on the way up don't want to mess with…

