BlogWrite for CEOs

Apr

25

2006

Will Sun’s Jonathan Schwartz be the first Fortune 500 CEO blogger?

Posted in the Category of CEO Bloggers and Fortune 500 Blogs

UPDATE: The answer appears to be yes! Several hours after I wrote the entry below, Jonathan posted When I First Met Scott... A nice story about meeting retiring CEO Scott McNealy for the first time in 1992 or '93. Followed by a riff on Sun's mantra, "The network is the computer." Go Jonathan! Hope you can keep it up.

...

Darn, it doesn't look like it so far. Following yesterday's news that

UPDATE: The answer appears to be yes! Several hours after I wrote the entry below, Jonathan posted When I First Met Scott... A nice story about meeting retiring CEO Scott McNealy for the first time in 1992 or '93. Followed by a riff on Sun's mantra, "The network is the computer." Go Jonathan! Hope you can keep it up.

...

Darn, it doesn't look like it so far. Following yesterday's news that Sun's founding CEO, Scott McNealy, is stepping down - to be replaced by COO Jonathan Schwartz - I skipped over to Jonathan's blog at blogs.sun.com/jonathan.

As of this morning, the latest entry is a week old, dated April 18, 2006, and talks about meeting Brazil's President Luiz Inácio Lula Da Silva - and how cool that is.

I fact, Jonathan links back to a blog post he made on June 16, 2005…

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Apr

24

2006

Peek inside! Download a free chapter from The Corporate Blogging Book

Posted in the Category of General

tcbb-free-chapter-100px.gifFollow this link to download an excerpt from the book. Chapter 1: Top Twenty Questions About Corporate Blogging. tcbb-free-chapter-100px.gifFollow this link to download an excerpt from the book. Chapter 1: Top Twenty Questions About Corporate Blogging.

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Apr

24

2006

Good overview of social media: The Economist’s New Media Survey

Posted in the Category of New New Things and Podcasting and Social Media and Stuff

Economist_newmedia_survey_cover Looks like the first two sections of The Economist's New Media survey (April 22, 2006 issue of the print magazine) is accessible online, at least for now. I highly recommend it. It's got some nice tidbits and turns of phrase related to blogging, wikis, podcasting, interactive journalism and the definition of a media company.

And quotes a good selection of social media insiders, including Mena

Economist_newmedia_survey_cover Looks like the first two sections of The Economist's New Media survey (April 22, 2006 issue of the print magazine) is accessible online, at least for now. I highly recommend it. It's got some nice tidbits and turns of phrase related to blogging, wikis, podcasting, interactive journalism and the definition of a media company.

And quotes a good selection of social media insiders, including Mena Trott, Chris Anderson, David Weinberger, David Winer, Adam Curry, Jeremy Zawodny, Dan Gillmor and others.

The survey, written by Andreas Kluth, poses the big question: So what kind of revolution is this? And comes up with a (to me, at least) interesting answer. Namely, that:

"... nobody knows whether the era of participatory media will, on balance, be good or bad. As…

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Apr

22

2006

Trying out Qumana’s blogging tool

Posted in the Category of New New Things

I wrote this with Qumana's free desktop blogging tool. Very cool.

Powered by Qumana

I wrote this with Qumana's free desktop blogging tool. Very cool.

Powered by Qumana

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Apr

18

2006

CBP #02: Interview with Edelman’s Phil Gomes about “self-regulation” of the blogosphere

Posted in the Category of Podcasting

Podcast_symbol_badge_3 The second edition of the Corporate Blogging Podcast (my companion podcast to The Corporate Blogging Book) has been posted. You can download it here (MP3, 12.9 MG, 14 min.) or subscribe via RSS.

I interviewed Phil Gomes (Senior Counsel for Edelman) a few weeks back about "self-regulation" of the blogosphere. Robert Scoble and DL Byron stopped by to say hi while Phil and I were chatting. You

Podcast_symbol_badge_3 The second edition of the Corporate Blogging Podcast (my companion podcast to The Corporate Blogging Book) has been posted. You can download it here (MP3, 12.9 MG, 14 min.) or subscribe via RSS.

I interviewed Phil Gomes (Senior Counsel for Edelman) a few weeks back about "self-regulation" of the blogosphere. Robert Scoble and DL Byron stopped by to say hi while Phil and I were chatting. You can hear all their voices on the podcast.

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Apr

18

2006

Free teleconference on WOM (Word-of-Mouth) Ethics: April 19, 2006

Posted in the Category of Marketing

Just learned about a free teleconference tomorrow, hosted by WOMMA (Word of Mouth Marketing Association). Here are the details:

Wednesday April 19, 2006 at noon ET
You are invited to dial into a free teleconference on WOM Ethics ("A Practical Guide to Doing it Right"). Call 512-225-3050 and enter passcode 772541#.

WOMMA's teleconferences are usually paid events so this sounds kinda interesting.

Just learned about a free teleconference tomorrow, hosted by WOMMA (Word of Mouth Marketing Association). Here are the details:

Wednesday April 19, 2006 at noon ET
You are invited to dial into a free teleconference on WOM Ethics ("A Practical Guide to Doing it Right"). Call 512-225-3050 and enter passcode 772541#.

WOMMA's teleconferences are usually paid events so this sounds kinda interesting. It coincides with WOMMA's announcement that DuPont has adopted WOMMA's code of ethics for word-of-mouth marketing.

And the significance is that there's been a good bit of discussion on the ethics of word-of-mouth marketing campaigns where the sneezers (to use Seth Godin's expression) are offered some kind of incentive for spreading the word. It's an interesting debate -- there's often a gray area -- and I'll be interested to hear how the WOMMA folks frame it up.

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