Boarding the 10:10 AM @Southwestair #nerdbird to #SXSW from BWI - @shashib got a pic of all of us DC geeks (he'll post later)
Social Media Insights BlogIn a survey of 259 interactive marketers, Forrester Research found that 49% say they have no plans to use blogs in the next year.
Why?
Because email and search engine marketing are working fine. And because they don’t have the resources to dive into emerging media—which includes RSS, wikis and podcasting, including blogs.
Interesting, huh?!
As with all surveys, take the results with a grain of salt. But I think there’s an underlying truth
Guess what? NPR's Diane Rehm, Marie Arana (Washington Post Book World editor) and Dan Raviv (CBS News Radio correspondent) all read their email. Every message.
Just don't expect a response.
Unless you've touched a nerve and piqued their interest in... your book.
All three appeared on a panel that was part of this week's Publishing University, a three-day learning extravanganza aimed at independent publishers and sponsored by the Publishers
Guess what? NPR's Diane Rehm, Marie Arana (Washington Post Book World editor) and Dan Raviv (CBS News Radio correspondent) all read their email. Every message. Just don't expect a response. Unless you've touched a nerve and piqued their interest in... your book. All three appeared on a panel that was part of this week's Publishing University, a three-day learning extravanganza aimed at independent publishers and sponsored by the Publishers Marketing Association. I gave a PMA workshop on Why Every Book Needs a Blog on Thursday. PMA always holds its annual event in conjunction with the mega annual BEA (BookExpo America), held this year at the (mega) Washington Convention Center. Re "starting book buzz," the Post's Marie Arana, Diane Rehm, and CBS News Radio's Dan Raviv shared some excellent tips. In no particular order. (Dan hosts CBS Radio Network's…
Here's a Q&A on Beyond Blogging that I did by email with Chris Heuer of Beyond Blogging 2006.
Tomorrow's event started out as a breakfast roundtable at the Mayflower Hotel. It has mushroomed to 500+ people thanks to great organizing and WOMM (word-of-mouth-marketing) by sponsors Fleishman-Hillard and DC Communicator.
The keynote speaker is Ed Keller, co-author of The Influentials. Other distinguished panelists include Pete Blackshaw, Yvonne
Here's a Q&A on Beyond Blogging that I did by email with Chris Heuer of Beyond Blogging 2006.
Tomorrow's event started out as a breakfast roundtable at the Mayflower Hotel. It has mushroomed to 500+ people thanks to great organizing and WOMM (word-of-mouth-marketing) by sponsors Fleishman-Hillard and DC Communicator.
The keynote speaker is Ed Keller, co-author of The Influentials. Other distinguished panelists include Pete Blackshaw, Yvonne DiVita and Todd Tweedy. The moderator is the inimitable Shel Holtz. Should be fun. I'm excited about participating.
Event details here.
I’ve been writing about corporate and CEO blogging and business use of social media since 2003. I also use this blog as a whiteboard to work out my thinking on other subjects, such as Government 2.0 and Publishing 2.0. I welcome your Comments if they are on topic. I delete them if inappropriate or spammy.
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I explain all this stuff to the non-digerati | author | speaker | corporate social media consultant | kinda cool | love yoga, cupcakes.
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