Dave Balter, author of Grapevine and founder of BzzAgent, is up to something intriguing. Today he launched a new company blog called The Bento Box (my favorite thing to have for lunch at a Japanese restaurant).
Take a look. It's kind of a blog as performance art. (Be sure to click on the image to listen to the audio segments.) BzzAgent has hired two high profile contributors to create the blog: John Butman, a professional writer and author;
Dave Balter, author of Grapevine and founder of BzzAgent, is up to something intriguing. Today he launched a new company blog called The Bento Box (my favorite thing to have for lunch at a Japanese restaurant).
Take a look. It's kind of a blog as performance art. (Be sure to click on the image to listen to the audio segments.) BzzAgent has hired two high profile contributors to create the blog: John Butman, a professional writer and author; and artist Seth Minkin.
What really goes on inside BzzAgent?
For the next 168 days (24 weeks), the writer/artist tag team will "reveal" what really goes on inside Balter's word-of-mouth-marketing agency. The point, presumably, is to counter criticism that the firm hasn't been totally transparent about its method…



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