BlogWrite for CEOs

Aug

25

2007

Why I’m blogging less

Posted in the Category of In the News

Lucy_feet Because I'd rather be planting my garden. Or picnicing with Lucy, age 3 - see feet at left. And as Hugh Macleod puts it: "Believe it or not, some of us have better things to do... "

That includes client work, reading and savoring the last few days of summer. Back soon...

P.S. Meanwhile, some of the most prolific bloggers (Steve Rubel, for example) have taken to Twittering in favor of

Lucy_feet Because I'd rather be planting my garden. Or picnicing with Lucy, age 3 - see feet at left. And as Hugh Macleod puts it: "Believe it or not, some of us have better things to do... "

That includes client work, reading and savoring the last few days of summer. Back soon...

P.S. Meanwhile, some of the most prolific bloggers (Steve Rubel, for example) have taken to Twittering in favor of blogging. Some call it microblogging. I call it, if not written as tightly and meaningfully as haiku, TMI (too much information). I may change my mind but I'm not using Twitter much yet.

Useful Links

Some Bail on Blogs In Favor of Twitter - Steve Rubel, March 13, 2007

When Less…

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7 comments

Aug

7

2007

Through the Looking-glass: the “real” fake Steve Jobs is unmasked

Posted in the Category of CEO Bloggers

Fakesteve_blog This is a great story. The blogger behind The Secret Diary of Steve Jobs, the hugely popular fake CEO blog by Apple's chief, has been outed. And he's none other than a well-established MSM journalist, Dan Lyons, a senior editor for Forbes.com. Dan authored Forbes' much discussed cover story in November 2005: Attack of the Blogs. (He's also the author of Options: The Secret Life of Steve Jobs, A

Fakesteve_blog This is a great story. The blogger behind The Secret Diary of Steve Jobs, the hugely popular fake CEO blog by Apple's chief, has been outed. And he's none other than a well-established MSM journalist, Dan Lyons, a senior editor for Forbes.com. Dan authored Forbes' much discussed cover story in November 2005: Attack of the Blogs. (He's also the author of Options: The Secret Life of Steve Jobs, A Parody to be published in October.)

I haven't been a regular reader of Fake Steve so it's been a kick to plunge in and read the very clever skewering of Jobs' persona. It's a parody of CEO blogs in general (which are not candid enough, says Lyons - one of the reasons he started the blog) and of the kind…

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2 comments

Aug

3

2007

Thinking about the next book… on the one-year anniversary of the publication of The Corporate Blog

Posted in the Category of The Corporate Blogging Book

Tcbb150px Today marks the one-year anniversary of the publication of The Corporate Blogging Book by Portfolio on Aug. 3, 2006. Luckily, the book still seems fresh, useful and on the mark (and yes, it's selling well)... for the very many corporate types who are still slowly climbing onto the social media bus. And I don't mean that in a derogatory way.

It's simply a fact. Corporate blogging and the use of

Tcbb150px Today marks the one-year anniversary of the publication of The Corporate Blogging Book by Portfolio on Aug. 3, 2006. Luckily, the book still seems fresh, useful and on the mark (and yes, it's selling well)... for the very many corporate types who are still slowly climbing onto the social media bus. And I don't mean that in a derogatory way.

It's simply a fact. Corporate blogging and the use of social media by big companies is still a new and evolving phenomenon. The rules are being written - and broken - and rewritten as I blog this. It's a grand experiment.

An effective corporate blog is highly creative

Therein lies the kernel of why corporate blogging is so exciting. Because, in fact, it is an experiment. There are…

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