Back home in D.C. and fighting a wicked case of jetlag. OK, you don’t have to feel sorry for me. My two-week trip to China (sponsored by Edelman) was mind-blowing. China is big, new and shiny. Or at least the China you see in Beijing and Shanghai. I realize things would look quite different outside these two major cities. China is also complicated and nuanced. See my pics here. (I’ll try and label more of them.)

I met some amazing people,

blogworld_160pix.gifModerated panel on Corporate & CEO blogging at BlogWorld Expo in Las Vegas. Panel of heavyweight corporate bloggers included John Earnhardt of Cisco, Pete Johnson of HP, Jennifer Cisney of Kodak and Brian LuskPaula Berg [links to case study] of Southwest Airlines.

One "live blogger" described this as an outstanding session. Simon Chen wrote up our session here. And another positive write-up here.

More info about BlogWorld here.

Thursday Nov.

blogworld_160pix.gifModerated panel on Corporate & CEO blogging at BlogWorld Expo in Las Vegas. Panel of heavyweight corporate bloggers included John Earnhardt of Cisco, Pete Johnson of HP, Jennifer Cisney of Kodak and Brian LuskPaula Berg [links to case study] of Southwest Airlines.

One "live blogger" described this as an outstanding session. Simon Chen wrote up our session here. And another positive write-up here.

More info about BlogWorld here.

Thursday Nov. 8, 2007: 10:15 AM - 11:45 AM Pacific

blogworld_slide.jpg

blogworld_corpblogworkshop.jpg

China_expat_logoDATELINE: Shanghai (Oct. 22, 2007): I’ve been here in China, my first visit, for exactly one week. The roller coaster phenomenon goes something like this…

Two weeks in China and you think you can write a book… two years in China and you realize you have nothing to say.

- expat’s refrain

China_twoweeks

1. Scarcely 48 hours after arriving in Beijing I shared what I considered to be my GREAT revelation with an audience at Amcham Beijing: with 137 million

Danwei_101807DATELINE: Beijing (Oct. 18, 2007): There is a small group of expats who speak fluent Mandarin and are extremely knowledgeable about social media, Web 2.0, etc. in China. Three of the best are Sam Flemming, Jeremy Goldkorn and William Moss. Here are their blog/sites, along with some other great resources.

Danwei
http://www.danwei.org/

Imagethief
http://news.imagethief.com/blogs/china/

CIC
http://www.seeisee.com/index.php/sam/

China Web 2.0

Danwei_101807DATELINE: Beijing (Oct. 18, 2007): There is a small group of expats who speak fluent Mandarin and are extremely knowledgeable about social media, Web 2.0, etc. in China. Three of the best are Sam Flemming, Jeremy Goldkorn and William Moss. Here are their blog/sites, along with some other great resources.

Danwei
http://www.danwei.org/

Imagethief
http://news.imagethief.com/blogs/china/

CIC
http://www.seeisee.com/index.php/sam/

China Web 2.0 Review
http://www.cwrblog.net/

Ogilvy China Digital Watch
http://digitalwatch.ogilvy.com.cn/en/

Silicon Hutong
http://siliconhutong.typepad.com/silicon_hutong/

Proxy servers

You have to know about these in order to get to sites like Technorati.com, which is blocked in China.

Anonymouse.org (server in Germany)
anonymouse.org

Here's an example of how NOT to promote a new CEO blog... with a press release issued before the public launch of the blog.

"The Nautique Insider, the marine industry's first CEO blog, will be updated 2-4 times a month and be posted on the Correct Craft website, correctcraft.com. The blog will contain exciting information about Correct Craft including entries related to developments at the company, events, products or other topics."
- full

Here's an example of how NOT to promote a new CEO blog... with a press release issued before the public launch of the blog.

"The Nautique Insider, the marine industry's first CEO blog, will be updated 2-4 times a month and be posted on the Correct Craft website, correctcraft.com. The blog will contain exciting information about Correct Craft including entries related to developments at the company, events, products or other topics."
- full press release

Dullsville

This is PR 1.0, a press release written in corporate-ese and pressed into service to promote a PR 2.0 initiative.  Well, they're touting it as a 2.0 initiative.  I smell a ghostblogger(s) for CEO Bill Yeargin behind this one. Also, as the blog isn't live yet (I don't see a link from the Correct Craft home page), why promote it??

Presentation and discussion with esteemed fellow panelists William Moss (aka Image Thief) and China's WOM guru Sam Flemming. This is a lunchtime event for AmCham Shanghai members on Tuesday Oct. 23, 2007. More info here.

Watch Edelman Asia Pacific chief Alan Vandermolen's video interview with CIC's Sam Flemming.

amcham_shanghai.jpg

 

 

Presentation and discussion with esteemed fellow panelists William Moss (aka Image Thief) and China's WOM guru Sam Flemming. This is a lunchtime event for AmCham Shanghai members on Tuesday Oct. 23, 2007. More info here.

Watch Edelman Asia Pacific chief Alan Vandermolen's video interview with CIC's Sam Flemming.

amcham_shanghai.jpg

 

 

About This Blog

I’ve been writing about corporate and CEO blogging and business use of social media since 2003. I also use this blog as a whiteboard to work out my thinking on other subjects, such as Government 2.0 and Publishing 2.0.  I welcome your Comments if they are on topic. I delete them if inappropriate or spammy.




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Debbie Weil

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author | speaker | kinda cool | 2010 updated edition of THE CORPORATE BLOGGING BOOK for Kindle, iPhone, BB. iPad next.

Ex. of books that have new lives in smaller content vessels: FREAKONOMICS was an article, then book, now blog @nickbilton #writefuture
Great comment fr back channel convo "I'm hunting for print-publishing *partner* while developing multimedia to drive audience" #writefuture
@KrishnaDe V. complicated question (self-pub vs mainstream pub). Either way, authors must promote themselves! #writefuture
I asked: is self-publishing (a book) a legit option today? Waffling responses from panel but answer is kinda NO. Thots?? #writefuture

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