Paula Berg, Southwest Airlines' original Blogger Girl, is leaving her position to move to the mountains of Boulder, CO. She kindly agreed to a quick Q & A via email to update us on what she learned at Southwest. Full disclosure: I've met Paula F2F several times and each time was impressed with her enthusiasm and dedication. Corporate blogs are hungry beasts that demand constant feeding. Paula never seemed to waver. (See useful links at bottom

We'd like to think that once a corporate or organizational blog gets traction we have a legion of loyal readers who come back again and again for more of our brilliant - or at least useful - pronouncements. Maybe not. Chris Baggott of Compendium Blogware thinks otherwise. It's his hypothesis that most traffic to corporate blogs consists of first-time visitors who are searching for information. Full stop. Think about that. If that is the case,

Testing to see if this feeds into my blog at www.debbieweil.com.
Fingers crossed.   

  Posted via email  from Debbie Weil 

Testing to see if this feeds into my blog at www.debbieweil.com.
Fingers crossed.   

  Posted via email  from Debbie Weil 

I'm delighted to announce that I'm teaming up with Compendium Blogware as a strategic advisor for 2010. I've know CEO Chris Baggott for years, since his email marketing days as co-founder of ExactTarget. Chris is a go-getter and a prolific writer and thinker whose style I admire. We'll be collaborating on a number of projects around the value of corporate blogging, from Webinars to white papers. Chris is considered a marketing futurist (love