Surprisingly, the answer is yes. I've been thinking about this recently as I write this blog and also post to www.debbieweil.com. Writing for the Web means writing for scanners. Best practices are to use:

  • sub-heads
  • bullets
  • short paragraphs
  • a graphic if appropriate

Chunk your content
In short, chunking and packaging your words makes them easier and more appealing to read. It also gives you an excuse to write less. And "shorter" seems less intimidating when you've got 100 other things to do besides adding witty repartee (ha!) to your blog. Don't you agree??

Web writing resource
One of my favorite resources for Web and email writing is E-WRITE, a nifty training and consulting company based here in Washington D.C. Check out the tools and resources on their site including their EQ (E-mail Quotient) Challenge.

 

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About This Blog

I’ve been writing about corporate and CEO blogging and business use of social media since 2003. I also use this blog as a whiteboard to work out my thinking on other subjects, such as Government 2.0 and Publishing 2.0.  I welcome your Comments if they are on topic. I delete them if inappropriate or spammy.




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Debbie Weil

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author | speaker | kinda cool | 2010 updated edition of THE CORPORATE BLOGGING BOOK for Kindle, iPhone, BB. iPad next.

Fasc to hear @luxlotus articulate how she extracts the big idea out of a book and builds conversation around it - Twitter etc. #writefuture
Yes -> "Deadlines work wonders" - @nickbilton writes 15 blog posts (700 words ea) a week for NYTimes/Bits #writefuture
.@nickbilton "My book began as a talk... " http://bit.ly/nickbilton #writefuture
Ex. of books that have new lives in smaller content vessels: FREAKONOMICS was an article, then book, now blog @nickbilton #writefuture

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