A cameraman & a producer came to my office today to film me "blogging" for a segment on the long-running public television show Nightly Business Report. Yup, I was just typing, moving the cursor around, hitting save & publish. But they seemed to find it awfully exciting. Then we sat down for an interview. I stressed that blogging can be an effective marketing strategy for both large corporations and small companies. It's both an instant publishing tool AND a way to get closer to your customers by speaking to them in a human voice. I'll let you know what day the segment is going to run. It airs on (U.S.) public TV stations in the early evening.

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