Take a look at B2B copywriter Bob Bly's new blog. It went up today. Yes, this is the same Bob Bly who said blogging as a marketing tactic is a bunch of hooey in his DMNews column that was published exactly three weeks ago today. It raised a firestorm of rebuttal. (Here's mine. It ran as a Letter to the Editor in the Nov. 9, 2004 DMNews.) Bob is not defecting to the blogosphere, mind you. At least that's what he said in an email to me a few moments ago. The point of his blog, he wrote, is to "(discuss) why I believe direct marketing beats any other type of marketing for producing immediate sales results." It'll be fun to see how this plays out in the blogosphere. Anyone care to comment?!
Previous Comments
Debbie Weil said on November 23, 2004 at 05:03 PM
Well, Bob’s got a following. 36 comments and counting… in the few hours since he launched his blog. Follow this URL http://www.bly.com/blog/blog.htm to read them. Some are responses from Bob. But you get the idea. A blog allows for public interactivity and a permanent record of a conversation. Kind of cool…
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