Paul Chaney said on November 23, 2004 at 04:43 PM

The maelstrom has already begun between Bob and Nick Usborne, also a celebrated copywriter. Poor Bob. He just can’t get a break!

I consider this a signal event, Debbie. Bob’s commonsense, get the cash register ringing approach to marketing combined with his willingness to learn the nuances and benefits of blogging may prove worthwhile to all concerned. Maybe Bob’s “old school” mindset can teach us new media folks something that will benefit our pocketbooks.

Bob Cargill said on November 23, 2004 at 06:18 PM

This is a win-win situation.  Bob’s blog is going to have an enormous audience in no time.  And he will bring a new wave of attention—from traditional, offline direct marketers—to the blogosphere. 

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