This just in from today's Anchorage Daily News. VP Randy Baseler's blog is helping the airplane manufacturer win sales of jumbo passenger jets from Airbus. According to Jim Condelles, the staffer who helps Boeing's VP Marketing with his blog:
"If you're a customer deciding between an Airbus product and a Boeing product," Condelles said, the blog is a place to come and review Baseler's arguments. "Maybe it tips you a little in your decision making."
It would be cool if this were really true. Hard to prove I should think. But maybe it doesn't matter. I've been thinking a lot about this for the book. Not sure it's crucial that execu-blogs impact the bottom line.
Waddya think? Leave a comment below. I'd love to hear from you.
Previous Comments
Josh Hallett said on October 13, 2005 at 06:32 PM
I think it’s wishful thinking. If I am a major carrier I am not going to base my purchasing decision on Randy’s (VP of Marketing) Journal. Then again, I am not a major carrier, just an aviation nut.
Will Randy ever say a non-positive thing about his aircraft? I refer to Randy’s site as the Boeing brochure and it probably has the same impact as the rest of Boeing’s marketing materials.
Michael Lent said on October 17, 2005 at 02:22 PM
I agree w J. Hallet.
Blogs are probably better suited as a aids for selling (seeding?) ideas, not products or services per se.
You don’t want to be quoted, Debbie, as allowing that blogs may not contribute to the bottom line, even if that is the case for some well written, pretty blogs written by gurus.
Dr.Jan Don said on January 29, 2007 at 10:16 PM
Dear Sir / Madam,
A President of a Country in West Africa wishes to make a discreet (Confidential ) purchase of helicopter, and I am working on behalf of the President to conclude the deal. Money will not be a problem, but we are anxious to keep the details of purchase secret from the Press and the general public in this context, please I will remain the only contact person, and you are not allowed to contact any one else, however highly placed in Government.
If you are interested in dealing, please contact me immediately via email so that I can give you my full contact details including address, phone and fax.
Regards,
Dr.Jan Don
.(JavaScript must be enabled to view this email address)
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