Great side-bar in the August 2005 issue of Fast Company gives a run-down of proper blogging etiquette, comparing it to hosting a successful cocktail party:
1. Make introductions (i.e. link to other useful and relevant blogs)
2. Be authentic (i.e. if you're not normally scintillating, no worries; just be useful by linking to other resources)
3. Dress business casual: "Stay away from topics you wouldn't share with your mother -- or without a nondisclosure agreement."
4. Don't scrimp (i.e. blogs are low-cost to launch but be sure to spend enough time to keep yours fresh and updated)
5. Have a contingency plan (i.e. if you're criticized or an issue blows up in your face, be prepared to respond honestly and openly).
Previous Comments
Weblogs Work said on July 26, 2005 at 08:48 AM
Business Casual Communication
Sign #195 corporate blogging is hitting the mainstream — a list of business blogging tips in the current issue of Fast Company.
Among them: Don’t Scrimp.
“Nothing brings a party to a halt like running out of food or booze. Likew…
Build A Better Blog said on July 27, 2005 at 11:24 AM
Building Better Blog Posts
I love to see short, meaty content packed into a 2-3 paragraph post. Debbie Weil has mastered the art of business blogging. She gives a great example of an effective post by sharing what another source, Fast Company Magazine, had
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AC said on August 1, 2005 at 03:22 AM
hi, thanks for such an informative site! i am a new blogger from Hong Kong. I wonder if I’m blogging the right ways or not… if you got a minute, please give me some comments on my blog? i will appreciate that..
MyManMisterC said on August 2, 2005 at 12:43 PM
Hi Debbie,
First off I was at the Blogging on K Street 101 and saw your presentation - it was great. I have been emailing with Pat Cleary back and forth, I post and read his site regularly. I made a few comments on my site today which go along with your July 25th post. When I write my blog, I kind of think about how would I tell the story sitting in a bar with my friends or at the kitchen table with family (minus the profanity). So often we are told not to write the way we talk. Blogging is almost the opposite.
I have received great feedback on my site, they like the way I write. If these blogs are supposed to be personal journal entries, then they should somewhat sound like it.
Keep up the good work!
Matt Caruso
Senior Account Supervisor
MWW Group
http://thedailydoormatt.blogspot.com
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