BlogWrite for CEOs

If you still don't understand - or believe in - the ripple effect of blogging, consider this story: the father of a Maryland family was laid off and eviction from their home was imminent. A friend posted a donation link on her blog to help them raise a little cash. After five days, strangers had donated $11,032. Enough so the family could pay $10,000 on their mortgage and enjoy Christmas...

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While I was out of town last week the Economist declared blogging not dead exactly... but different. And in October Wired said blogging was so 2004.

So thought I'd run a quick survey: Is Blogging Dead?

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"If you're not blogging, you're an idiot," management uber-guru Tom Peters told hundreds of attendees at the Inc. 5000 conference. "No single thing in the last 15 years has been more important to me professionally than blogging... It's changed my thinking, it’s changed my outlook… it’s the best damn marketing tool and it’s free." In response to a question from moderator Susan Sobbott, president of AmEx OPEN ("True or False? You have control

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Blog Critiquing at SearchCampPhilly

Posted in the Category of Events and Social Media and Stuff

Was delighted to participate in SearchCamp Philly, part of PodCamp Philly, over the weekend. It was a perfect way to spend a rainy, stormy Saturday as Hurricane Hannah swept up the East Coast. Took the train up and back from D.C. and somehow missed the rain and wind.

I ran a session on the viability of CEO blogging, a topic that has been much discussed over the past several years and about which there is little agreement. Should your CEO blog?

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Blogging 101

Posted in the Category of Stuff

Originally posted on Sept. 13, 2005. Updated: Feb. 18, 2009

Beginner's Guide to Business Blogging by Debbie WeilPeople are still asking where to go for a "blogging 101." That question momentarily stumps me. There's so much information out there it's hard to know where to begin. To simplify, I decided to be literal and look for resources labelled Blogging 101. I've also included several links to microblogging -- and specifically, to Twitter.

A key point about blogging is that it's only one piece

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A visitor to my site recently asked for some advice on how to start blogging. "I have never blogged, so this is completely new to me," he wrote. I have to say that it's wonderfully refreshing to get this kind of question in late 2008. It's easy to think that everybody is steeped in the use of social media, whether it's Facebook, Twitter or blogging. They're not. Here's the 30-second stripped-down answer. You might also find useful this updated

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cartoon I've been writing about corporate & CEO blogging since 2003. I also use this blog as a whiteboard to work out my thinking on other subjects.

I welcome your Comments if they're on topic. I delete inappropriate or spammy comments.

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