BlogWrite for CEOs

Aug

28

2008

“Help! I Desperately Want to Blog and Make a Living at It”

Posted in the Category of Blogging and Writing Tips

A visitor to my site recently asked for some advice on how to start blogging. "I have never blogged, so this is completely new to me," he wrote. I have to say that it's wonderfully refreshing to get this kind of question in late 2008. It's easy to think that everybody is steeped in the use of social media, whether it's Facebook, Twitter or blogging. They're not. Here's the 30-second stripped-down answer. You might also find useful this updated Blogging 101:

Where to Start

Start your blog on TypePad (US…

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4 comments

Jun

25

2008

Million Dollar Consultant Alan Weiss Says Social Media Is a Waste of Time for Consultants

Posted in the Category of Blogging and Social Media

One of the most animated discussions about social media I've seen is going on over at Alan Weiss's Contrarian Consulting blog.

His blog post titled Blogs, Facebook, Twitter and Chance has sparked, as of this writing, 60 comments, many of them refuting Weiss's contention that social media (including blogs and Twitter) are a waste of time for consultants promoting professional services to corporate clients.

He also contends that "Blogs are only effective if you already have a brand... a blog follows a brand,…

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11 comments

Jun

11

2008

Corporate Blogging: So “Last Year” to the “Experts” But Still Gaining Traction With Companies

Posted in the Category of Blogging

One of the mantras in social media circles these days is: "This is not just about blogging."

So true. I couldn't agree more. Whether it's microblogging with Twitter (see marriottpr) or idea generation with evangelistic customers' input (see MyStarbucksIdea), there are many ways that companies can deploy social media to listen and to learn.

Yet the fact remains that many (most? it's most if more than 50%, right?) companies are just waking up to what they could do with a blog -- internally or externally.

Btob_blogging

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5 comments

May

7

2008

Corporate Blogging 2.0: Southwest Airlines’ Blog Re-launches

Posted in the Category of Blogging

Take a look below if you haven't heard about the re-launch of Southwest Airlines' corporate blog, Nuts About Southwest, two years after its April 2006 debut. More here.

This is state of the art use of social media by a big company: a blog, Flickr pics, video, polls, news and more. Note the icons for YouTube, FlickR, LinkedIn, Facebook, Twitter at the bottom of the page. This multi social media platform approach echoes what Dell is doing on its Community page.

This is exciting. And a refreshing change after the Southwest blog was caught…

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1 comments

Apr

25

2008

Why Corporates Should Write Like Bloggers

Posted in the Category of Blogging and Writing Tips

Words2 Seth Godin nails it in a recent post. Short answer: because good blog writing is more engaging and more persuasive than any press release or home page ridden with corporate-speak. I especially like these two tips: use headlines and don't say it all at once. Get the rest on his blog...

1. Use headlines. I use them all the time now. Not just boring ones that announce your purpose (like the one on this post) but interesting…

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5 comments

Apr

25

2008

Sun’s Tim Bray on the Three Components of a Successful Blog

Posted in the Category of Blogging and Events and Social Media

Just finished participating in Bulldog Reporter's Webinar: Corporate Blogging Update for PR. Fellow panelists were John Earnhardt of Cisco and Tim Bray of Sun Microsystems. Our able moderator Jon Greer kept things moving right along. Fun.

Timbray Tim has been "online" since, er, at least 1983. That's 25 years. Here's a Usenet posting dated Aug. 31, 1983 from his blog archive: Doesn't Anyone Out There Read Anymore?

Wow. And I thought I was cool. I've been "online"…

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3 comments

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