May
29
2009
Very cool. Based on the social technographic framework laid out in Groundswell.This is also cool because it illustrates how you can market with useful sharable "content" and sell without (being too obvious about) selling. Note the link to the $749 report you can buy, etc.
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Apr
9
2009
If you're over 40 (or 50), you may think a new book titled Me 2.0 and written by 20-something Dan Schawbel is not for you. Think again. Especially if you're a baby boomer, over 50 and heading into the home stretch of what you hope will be a creative retirement. Dan is young but he's super savvy about a phenomenon called personal branding. The phrase was first used over a decade ago by management guru Tom Peters. If the words set your teeth on
Feb
22
2009
Did I not say that 2009 will be the year of video? Watch below as David Meerman Scott launches his new book, World Wide Rave, in this terrific video just posted to YouTube.
Feb
3
2009
David Meerman Scott's new book, World Wide Rave (to be published March 3, 2009), is a gem. He kindly sent me a galley copy. It's a small book (the new new thing in biz books) and beautifully designed by the talented Doug Eymer, who has also created David's free e-books. When I gave David's previous book, New Rules of Marketing and PR (now a bestseller), a thumbs-up, I noted that part of its appeal is that he writes in a conversational, bloggy
Dec
11
2008
Arianna Huffington flogs her new book, The Huffington Post Complete Guide to Blogging, on The Daily Show. Best line: she tells Jon that "50,000 new blogs are started everyday." He interrupts, "that sounds like a sexually transmitted disease." No really… "Blogging is not about perfectionism. Blogging is about intimacy, immediacy, transparency and sharing your thoughts," she elaborates.
Oct
31
2008
Updated
One of the key points that Norm and Bo make in their book, The Knack , is that you gotta know what your key number is: the number which tells you, in real time, how your business is doing. Not retrospectively by looking at last year's financials. But a number (or numbers) you can track by hand as you go along. Got me to thinking about some of the numbers that online marketers often use as a measure of "success": number of e-newsletter
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