BlogWrite for CEOs

Sep

24

2008

Only 12% Are Corporate Bloggers, According to Technorati’s 2008 State of the Blogosphere

Posted in the Category of Case Studies and Corporate Blogging

No surprise: corporate bloggers are the smallest piece of the blogging pie, according to Technorati's just released State of the Blogosphere 2008. Only 12 percent of bloggers self-identify as "corporate," meaning they blog in an official capacity for their company.

But to complicate the numbers, a number of corporate bloggers also identify themselves as personal or professional. Click Continue to see the chart. Frustratingly, this leads to more

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4 comments

Sep

4

2008

The Big List of Big Brand Corporate Blogs

Posted in the Category of Case Studies and Corporate Blogging

Updated Feb. 21, 2009

Corporate blogs are a subset of how social media is being used by companies and organizations. Think of a blog as the hub of the wheel, the home base of your social media strategy.

From your blog, you offer links to your Twitter stream, a Flickr page, your YouTube channel, a Facebook page, a SlideShare page and more.

Don't make it too complicated: a blog is a next-generation Web site. The purpose of a corporate blog is to

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66 comments

Mar

14

2008

Case Study: Southwest Airlines’ Corporate Blog and Crisis Communications

Posted in the Category of Case Studies and Social Media and Stuff

I prepared this case study on Southwest Airlines corporate blog for a lecture I'm giving tomorrow to a group of MBA students at Fairleigh Dickinson University. This group has a special interest in Corporate & Organizational  Communications. What other questions should I put to the students?

P.S. I will report back after the class. [Update: See mini interviews with two students.]

Update: see additional questions about the SW blog below.

Case

I prepared this case study on Southwest Airlines corporate blog for a lecture I'm giving tomorrow to a group of MBA students at Fairleigh Dickinson University. This group has a special interest in Corporate & Organizational  Communications. What other questions should I put to the students?

P.S. I will report back after the class. [Update: See mini interviews with two students.]

Update: see additional questions about the SW blog below.

Case Study for Student Discussion

Southwest Airlines' Nuts About You Blog and its role in crisis communications:

Situation

March 14, 2008: Southwest Airlines, a discount airline that serves almost 100 million customers annually, many of them fanatically devoted, has maintained a spotless safety record since the…

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5 comments

Jun

15

2007

GlaxoSmithKline launches official corporate blog for alli weight loss product

Posted in the Category of CEO Bloggers and Social Media and Stuff


A best practice adage about corporate blogging is that there’s gotta be an inside evangelist in order for the blog to work. Well GlaxoSmithKline Consumer Healthcare has one in the form of VP of Weight Control Steve Burton. Steve is the lead author on GSK’s official corporate blog for alli at alliConnect.com. alli, if you haven’t seen the TV commercials, is the first OTC (over the counter), FDA-approved weight loss product. 

The alli blog

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4 comments

Apr

12

2007

Infamous Kryptonite, of “blog clueless” fame, has launched its own blog

Posted in the Category of Case Studies and Stuff

Kryptonite_blog Take a look at Kryptonite's newly-launched corporate blog, Unbreakable Bonds. It looks pretty good and it's written by the company's renowned PR chief, Donna Tocci.

Remember way back to 2004 when Kryptonite was the poster child of the blogosphere as the victim of a blogstorm? Everyone said Kryptonite was clueless about the buzz in the blogosphere over its faulty bike locks. Turns out the story was more complicated than that.

Read about what

Kryptonite_blog Take a look at Kryptonite's newly-launched corporate blog, Unbreakable Bonds. It looks pretty good and it's written by the company's renowned PR chief, Donna Tocci.

Remember way back to 2004 when Kryptonite was the poster child of the blogosphere as the victim of a blogstorm? Everyone said Kryptonite was clueless about the buzz in the blogosphere over its faulty bike locks. Turns out the story was more complicated than that.

Read about what really happened.

Remember this graph?

Kryptonite_graph_2

Other useful links

The infamous posting on Engadget (from Sept. 12, 2004)

Why There's No Escaping the Blog (Fortune - Jan. 10, 2005)

Shel Israel on…

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2 comments

Apr

3

2007

Sony BMG UK embraces Vox as a blogging platform for would-be artists to submit their music

Posted in the Category of Case Studies and Stuff

Vox_logo Forget those demo CDs. Wanna submit your album for review by Sony BMG Music Entertainment UK's Columbia or RCA record labels? Set up a blog on Sony's new Vox blogging platform and attach your music and video files.

As I predicted in The Corporate Blogging Book, companies will adopt more nuanced blogging platforms as they get more comfortable with blogs as a public-facing communications strategy.

With Vox, privacy controls let you determine

Vox_logo Forget those demo CDs. Wanna submit your album for review by Sony BMG Music Entertainment UK's Columbia or RCA record labels? Set up a blog on Sony's new Vox blogging platform and attach your music and video files.

As I predicted in The Corporate Blogging Book, companies will adopt more nuanced blogging platforms as they get more comfortable with blogs as a public-facing communications strategy.

With Vox, privacy controls let you determine who sees what. Typically, this is so you can hide from your mother or your boss what you did/said at last night's party. But obviously, the feature has other uses as well.

Vox (from Six Apart, makers of the well-known TypePad) began as a personal publishing platform. This is the first instance I know…

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cartoon I've been writing about corporate & CEO blogging since 2003. I also use this blog as a whiteboard to work out my thinking on other subjects.

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