Case Studies

Vox_logo Forget those demo CDs. Wanna submit your album for review by Sony BMG Music Entertainment UK’s Columbia or RCA record labels? Set up a blog on Sony’s new Vox blogging platform and attach your music and video files.

As I predicted in The Corporate Blogging Book, companies will adopt more nuanced blogging platforms as they get more comfortable with blogs as a public-facing communications strategy.

With Vox, privacy controls let you determine

Case Studies

Jet_blue_blog_1 JetBlue CEO David Neeleman launched a blog in September 2006. He calls it a FlightLog.

But... OOPS. He hasn't posted a new entry since Feb. 1st, despite the uproar from angry passengers over the dozens of flights cancelled because of last week's winter storm.

A couple of thoughts: I looked more closely at Neeleman's FlightLog and realized that technically it really isn't a "blog" I.e. you can't link to individual entries, you can't leave a

Jet_blue_blog_1 JetBlue CEO David Neeleman launched a blog in September 2006. He calls it a FlightLog.

But... OOPS. He hasn't posted a new entry since Feb. 1st, despite the uproar from angry passengers over the dozens of flights cancelled because of last week's winter storm.

A couple of thoughts: I looked more closely at Neeleman's FlightLog and realized that technically it really isn't a "blog" I.e. you can't link to individual entries, you can't leave a comment, and trackbacks aren't enabled for other bloggers who might want to link to Neeleman's postings.

There's also no RSS feed.

That's a problem and a puzzling one. Why suggest this is a blog - an interactive, easily discoverable (via RSS) Web page - when it isn't?

The bigger problem, of course, is the lapse…

Case Studies

Edelman_trust Edelman recently released two new studies:

1. 3rd Annual New Frontiers in Employee Communcations (download the PDF here)

and

2. A Corporate Guide to the Blogosphere (links to Edelman Europe CEO David Bain's blog entry; download the PDF here)

They also 3. announced preliminary results of the 2007 Edelman Trust Barometer (download PDF of 2006 Trust Barometer here)

Great stats and anecdotes to chew over, including this blockbuster:

Edelman_trust Edelman recently released two new studies:

1. 3rd Annual New Frontiers in Employee Communcations (download the PDF here)

and

2. A Corporate Guide to the Blogosphere (links to Edelman Europe CEO David Bain's blog entry; download the PDF here)

They also 3. announced preliminary results of the 2007 Edelman Trust Barometer (download PDF of 2006 Trust Barometer here)

Great stats and anecdotes to chew over, including this blockbuster:

"Nearly one-third of companies are blogging [note: is this internal or external blogging?]; one-third are podcasting."

Also, "Business is more trusted than media and government in every region of the globe."

I haven't had a chance to read any of these thoroughly but want to get the links up. Sounds like the corporate blogging…

Case Studies

Ibm_logo Here's an interesting nugget from SNCR's Inaugural Research Symposium in Boston today. It's a great look inside a Fortune 500 and how they're managing employee blogging.

Four reprimands to IBM bloggers in 18 months

IBM's Christopher Barger, known as Blogger-in-Chief, just told the audience he's only had to "drop the hammer" four times on IBM bloggers since Big Blue launched their blogging initiative 18 months ago.

Barger is on the New

Ibm_logo Here's an interesting nugget from SNCR's Inaugural Research Symposium in Boston today. It's a great look inside a Fortune 500 and how they're managing employee blogging.

Four reprimands to IBM bloggers in 18 months

IBM's Christopher Barger, known as Blogger-in-Chief, just told the audience he's only had to "drop the hammer" four times on IBM bloggers since Big Blue launched their blogging initiative 18 months ago.

Barger is on the New Media Communications Team at IBM, which is part of the Strategic Communications group (publishes the annual report, etc.). Formerly a speechwriter for IBM, he moved to his current position after his managers discovered an external personal blog he'd been writing for a year. Rather than disciplining him, they said "Hey, we gotta deal with this stuff and…

Case Studies

Having questioned whether live blogging is a good thing or not... I'm here this morning at The Colonnade in Boston to bring you a few tips from the Society for New Communications Research Inaugural Research Symposium.

Jenmcclure First, a word of thanks to SNCR executive director Jennifer McClure who has worked incredibly hard to produce this event. (Thanks Jen!) Second, in the spirit of full disclosure, I am an SNCR Fellow (oops, looks like I need to

Having questioned whether live blogging is a good thing or not... I'm here this morning at The Colonnade in Boston to bring you a few tips from the Society for New Communications Research Inaugural Research Symposium.

Jenmcclure First, a word of thanks to SNCR executive director Jennifer McClure who has worked incredibly hard to produce this event. (Thanks Jen!) Second, in the spirit of full disclosure, I am an SNCR Fellow (oops, looks like I need to add my bio).

You won't find anything, er, snarky in what I write today, given that I'm not a totally impartial observer.

The New Influencers

Paul_gillin_book_2 Tech jurnalist and consultant Paul Gillin offers a few…

Case Studies

Wells_fargo_student_loandown Was just checking out Wells Fargo's new blog: The Student LoanDown. I puzzled over the name for several minutes. Then read About this blog and realized immediately that it's the "lowdown" on all things related to student loans and financing higher education.

Great idea; lame name

Why not just call it The Student Loan Resource Center? In other words, *the* place to go online to get all sorts of information and stories about the confusing maze

Wells_fargo_student_loandown Was just checking out Wells Fargo's new blog: The Student LoanDown. I puzzled over the name for several minutes. Then read About this blog and realized immediately that it's the "lowdown" on all things related to student loans and financing higher education.

Great idea; lame name

Why not just call it The Student Loan Resource Center? In other words, *the* place to go online to get all sorts of information and stories about the confusing maze of student loans and scholarships.

I'm scheduled to speak to Ed Terpening, a member of Wells Fargo's Enterprise Blogging Team (as they call it), later this week to get an update on both of the bank's blogs. The first is Guided by History. It was launched in March…

About This Blog

I’ve been writing about corporate and CEO blogging and business use of social media since 2003. I also use this blog as a whiteboard to work out my thinking on other subjects, such as Government 2.0 and Publishing 2.0.  I welcome your Comments if they are on topic. I delete them if inappropriate or spammy.




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author | speaker | kinda cool | 2010 updated edition of THE CORPORATE BLOGGING BOOK for Kindle, iPhone, BB. iPad next.

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