BlogWrite for CEOs

Dec

11

2008

Arianna Huffington Explains Blogging to Jon Stewart: A Lot More Fun Than Sex

Posted in the Category of Books and CEO Bloggers

Arianna Huffington flogs her new book, The Huffington Post Complete Guide to Blogging, on The Daily Show. Best line: she tells Jon that "50,000 new blogs are started everyday." He interrupts, "that sounds like a sexually transmitted disease." No really… "Blogging is not about perfectionism. Blogging is about intimacy, immediacy, transparency and sharing your thoughts," she elaborates.

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1 comments

Nov

17

2008

Kudos to CEO Mark Cuban for Blogging About SEC’s Charges of Insider Trading

Posted in the Category of CEO Bloggers

Update: there are now 477 773 comments from readers on Cuban's post, many saying "I support you" - others quite critical.

Kudos to Mark Cuban, CEO of the Dallas Mavericks, for posting the following on his blog today. Proves the point that you can almost always say something on a CEO or corporate blog -- even if it's to say that you can't say much. In this case, by posting his attorney's letter, Cuban is being open about the SEC's charges of

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4 comments

Nov

6

2008

Never Before Has So Much Been Asked of… CEO Bloggers

Posted in the Category of CEO Bloggers

It will be interesting to see how many CEO bloggers (and corporate blogs) step up to the plate and talk about lay-offs and downsizing. Here's an Oct. 15, 2008 post by Tesla Motors CEO Elon Musk which does just that, although in a bit of corporate-speak: "There will also be some headcount reduction due to consolidation of operations." 

The NYTimes makes the point yesterday that this is particularly effective when it is done on the offensive: In

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6 comments

Oct

3

2008

Corporate Blogs on the Economic Crisis: “What Crisis??”

Posted in the Category of CEO Bloggers and Corporate Blogging and In the News

Reading some of the better known Big Brand blogs you'd never know the nation's economic ship is listing sharply and BTW it's going to affect all of us, globally. Tom Friedman reminds us in the New York Times that this is an unprecedented scary moment (Sept. 30, 2008). He ranks it with the Cuban Missile Crisis, JFK's assassination and 9/11. OK, so things move slowly in corporate America. I guess we shouldn't be surprised that corporate blogs are

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12 comments

Sep

30

2008

CEO Blogger Lament: “It Only Takes an Hour But It Takes Mindshare”

Posted in the Category of CEO Bloggers

Just ran across this. Forrester CEO George Colony started a blog in late January 2008. In April he spoke at the Forrester Marketing Forum on his first two months of blogging. "It only takes an hour a week," he said but he finds himself thinking about writing the blog all week. "So it's taking some of my mindshare." So true. It's one of the upsides as well as the downsides of maintaining a blog. You have to think. That's hard. He also makes the

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5 comments

Sep

23

2008

Author David Meerman Scott on the Twittering Personality

Posted in the Category of CEO Bloggers and New New Things

David Meerman Scott and I enjoyed some Mexican food in Reston, VA tonight. David was in town to do one of his New Rules of Marketing seminars based on his eponymous best-selling book. I asked him if he thought CEOs might adopt Twitter over blogging, as it's short and sweet. It's not an either or choice between Twitter and blogging, he said. Click continue to see our video. We were having a little fun after dinner. (You can follow David or me

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cartoon I've been writing about corporate & CEO blogging since 2003. I also use this blog as a whiteboard to work out my thinking on other subjects.

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