BlogWrite for CEOs

Aug

25

2008

A Little Late… Washington Post Highlights Marriott and Honest Tea as Local Corporate Bloggers

Posted in the Category of CEO Bloggers and Corporate Blogging and In the News

In an article on the front page of today’s Washington Post Business section, reporter Sarah Halzack notes, several years belatedly, that Marketing Moves to the Blogosphere. She rounds up a few of the local suspects to comment on their corporate blogs, including Bill Marriott, Honest Tea and Viget Labs, the Web firm that created my new site/blog. What’s remarkable about the article is that somehow the good folks at The Wash Post appear to have been oblivious to the explosion of social media and blogging as a new way of doing business here in town.…

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Aug

14

2008

MSNBC’s Take on Corporate Blogging and Bloggers-in-Chief: Corporate 2.0 Is In

Posted in the Category of CEO Bloggers and Corporate Blogging

I missed this when it aired several weeks ago. Nothing new but fun to see it on network TV. Marriott tells the reporter that Bill Marriott's CEO blog is responsible for $4 million in bookings on the main site. That's not a huge amount given Marriott's sales, which are in the billions. But not bad for a little spare change from blogging.

 

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May

21

2008

John Mackey, CEO of Whole Foods, Is Back to Blogging

Posted in the Category of CEO Bloggers

Got a heads-up from a reporter with the Austin American-Statesman who called to interview me. John Mackey, if you recall, is CEO of Whole Foods. His blog was shut down in July 2007 while his Board of Directors and the SEC investigated his pseudonymous postings to a Yahoo finance message board. 

The SEC recently concluded its probe (no action is to be taken). Mackey started up his blog again today with a post titled: Back to Blogging. It's, er, 2,047 words long. About the length of half of a book chapter.

Here are my thoughts:

…

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Mar

25

2008

Are “Shared” Blogs and Social Media “Sites” the Wave of the Future?

Posted in the Category of Blogging and CEO Bloggers and Social Media

Just noticed that soon-to-be-authors Charlene Li and Josh Bernoff have a snazzy new look on their shared blog: Groundswell. I'm wondering if "shared" blogs might not be what's coming in 2009 as more of the bloggerati blog less and Twitter more.

The trend is also to aggregate your social media efforts (Twitter, Facebook, blogging, etc.) so they're easier to find in one place -- or on one page. Charlene and Josh are now calling their blog…

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Dec

21

2007

Q. & A. on social media in China

Posted in the Category of Blogging and CEO Bloggers and Global and Social Media and The Corporate Blogging Book

China_socialmedia_buzzbin Thanks to Geoff Livingston for prompting a bit of reflection on what it all meant in Debbie Weil Discusses Social Media in China.

China Blogging Tour chronicles my two weeks in China in October 2007 during which I spoke to a number of audiences (primarily English speaking ex-pats) about corporate blogging and social media in the U.S.

I tried to learn as much as possible about the attitudes in China towards the tools and technologies of social media…

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Nov

11

2007

Useful Tip: Two top execs review entries on Southwest’s popular blog before they go live

Posted in the Category of Blogging and CEO Bloggers

A useful tidbit that came out of our well-attended session on Corporate & CEO blogging at BlogWorld Expo last week was this: one of two top execs at Southwest Airlines (in PR and communications) reviews each entry before it goes live on the popular Nuts About Southwest blog.

Inside the underbelly of corporate blogging

Southwest's Brian Lusk (Blog Boy) says they can get turnaround in a matter…

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