BlogWrite for CEOs

May

28

2009

Re the FTC and Bloggers: It’s a Brave New World But Old Rules of Disclosure Still Apply

Posted in the Category of Corporate Blogging and Social Media and Stats & Studies

On the one hand, it’s a brave new world where bloggers represent a new and unfettered publishing channel. On the other hand… there are lots of questions swirling around about how bloggers should disclose relationships with big brands for whom they may be writing. As well as payment in cash vs. payment in kind (free samples, including cars). This post is a riff with as many questions as answers. It’s not a polished essay. Hope you’ll weigh in…

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Apr

21

2009

Join Me at BlogWell in NYC on April 29, 2009 for Corporate Blogging Success Stories

Posted in the Category of Corporate Blogging and Events

Update: Yesterday’s BlogWell conference in New York was a huge success. You can read a stream of Tweets about #blogwell. And a great recap on a Squidoo page that parses the event via tweets about the different speakers. One of the highlights was a live performance by comedy duo and Internetainers Rhett and Link. Hilarious. Two Wal-Mart executives sitting near the stage stood up and cheered at the end of their Wal-Mart song.

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Apr

9

2009

Me 2.0: Over 50? You’re Never Too Old to Be Blogging Your Brand

Posted in the Category of Books and Corporate Blogging and Social Media

If you're over 40 (or 50), you may think a new book titled Me 2.0 and written by 20-something Dan Schawbel is not for you. Think again. Especially if you're a baby boomer, over 50 and heading into the home stretch of what you hope will be a creative retirement. Dan is young but he's super savvy about a phenomenon called personal branding. The phrase was first used over a decade ago by management guru Tom Peters. If the words set your teeth on

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Mar

30

2009

Catching the Cherry Blossoms Before They Peak

Posted in the Category of Corporate Blogging and New New Things and Twitter

It’s too easy to fall into the trap of, "I don’t have time to write a full-fledged blog post so I’ll put it off til later." Twitter, with its 140-character limit, beckons seductively as the shorthand for blogging. So I thought I’d put up some pics I took over the weekend, three days BEFORE the cherry blossoms are due to peak here in DC. All by way of saying that the best approach to blogging is to do it. Don’t always wait until the thought is

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Mar

20

2009

No Fooling: Blogging and (Free) Cupcakes in DC on April 1st, 2009

Posted in the Category of Corporate Blogging and Events and Social Media

These aren't any ol' cupcakes. They're at Baked & Wired in Georgetown. And they've been declared the best in the nation by The Atlantic. Andrew Wilson, HHS's social media celeb, is our special guest. He'll tell us about crowdsourcing the new HHS Center for New Media, as well as using social media as a crisis communications strategy for the Peanut Butter recall. Full disclosure: I'm producing this social media event series with several local

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Feb

26

2009

Digital Cupcakes: Smart Marketing in a Downturn Whether You’re Out of Work or Not

Posted in the Category of Corporate Blogging and Social Media and Twitter and Writing Tips and YouTube

Like others, I've been pondering the best way to get new business, or stay in business, in today's plummeting economy. Then it came to me: digital cupcakes. There's a coffee shop three blocks from me that sells (according to the March 2009 issue of The Atlantic), the best cupcake in America. I wander over several times a week, laptop under my arm. I order a cappuccino. They make the kind where the swirl of foam on top is perfectly patterned.

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cartoon I've been writing about corporate & CEO blogging since 2003. I also use this blog as a whiteboard to work out my thinking on other subjects.

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