@mashable party terriff - great chat w/ @adamhirsch - met @adamostrow @catone @brett #SXSW Huge line outside
Social Media Insights Blog
Glad you asked. This is my first bold step into Publishing 2.0. As the publisher of this new e-book edition I’ve had a blast commissioning a new cover as well as working with e-book guru Joshua Tallent who formatted the manuscript for Kindle. So far, I’m pleased with how easy it is to use Amazon’s DTP (Digital Text Platform) although it was a bit frustrating at first.
The Kindle Operations team, presumably made up of real people, acts like a
For all the hype (yes, some of it from me) about the potential of a corporate blog to connect with and motivate your customers, the fact remains that many corporate or organizational blogs are, er, dull. They talk about… themselves. Us. Our product. Our service. Yuck. I mean, do we really care? I was reminded of this sad truth by the revealing Inc.com column published by longtime blogger and entrepreneur Joel Spolsky (see here: Let’s Take This
Paula Berg, Southwest Airlines' original Blogger Girl, is leaving her position to move to the mountains of Boulder, CO. She kindly agreed to a quick Q & A via email to update us on what she learned at Southwest. Full disclosure: I've met Paula F2F several times and each time was impressed with her enthusiasm and dedication. Corporate blogs are hungry beasts that demand constant feeding. Paula never seemed to waver. (See useful links at bottom
We'd like to think that once a corporate or organizational blog gets traction we have a legion of loyal readers who come back again and again for more of our brilliant - or at least useful - pronouncements. Maybe not. Chris Baggott of Compendium Blogware thinks otherwise. It's his hypothesis that most traffic to corporate blogs consists of first-time visitors who are searching for information. Full stop. Think about that. If that is the case,
I'm delighted to announce that I'm teaming up with Compendium Blogware as a strategic advisor for 2010. I've know CEO Chris Baggott for years, since his email marketing days as co-founder of ExactTarget. Chris is a go-getter and a prolific writer and thinker whose style I admire. We'll be collaborating on a number of projects around the value of corporate blogging, from Webinars to white papers. Chris is considered a marketing futurist (love
The subtle differences between how one uses Facebook, Twitter and a blog are very interesting. I'm continually trying to explain this to clients. Strategy aside, there are distinct differences in how you talk or write for the different platforms. Simply put, you write in a different "voice" and, generally, talk about different topics. So while I posted an "endorsement" of trash can liners on Facebook this morning, I probably wouldn't tweetI’ve been writing about corporate and CEO blogging and business use of social media since 2003. I also use this blog as a whiteboard to work out my thinking on other subjects, such as Government 2.0 and Publishing 2.0. I welcome your Comments if they are on topic. I delete them if inappropriate or spammy.
Twitter Stream
At #SXSW | text/call 202.255.1467 to reach me - include your name | NEW Updated Ed. of my book for Kindle, iPhone, BB | love yoga, cupcakes.
Social Media Blogs Top CEO/Exec Blogs
Subscribe via RSS
Subscribe via Email