BlogWrite for CEOs

Jun

8

2009

Sweets and Tweets: Free Cupcakes, Social Media and Crowdsourcing Almost Everything

Posted in the Category of Events and Social Media

Update: SOLD OUT! You can now follow us on Twitter at @SweetsandTweets. Stay tuned for the announcement of the winning blog design for our event series. The next Sweets and Tweets is Thursday July 9, 2009 at Baked & Wired in Georgetown. Genius Rocket is sponsoring. Venture capitalist, entrepreneur and politico Mark Walsh will speak about crowdsourcing almost everything. Space is limited and tickets are going fast gone.

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Apr

30

2009

Viral Takes on a New Meaning With Escalating Tweets About Swine Flu

Posted in the Category of Events and Social Media and Twitter

It’s not a pandemic yet but you wouldn’t know it from the exponentially growing number of tweets about swine flu and #swineflu and H1N1. Like many others, I dislike the term "viral" marketing. But there’s an eery aptness to the term this week. This is real time and big time. This is proof of concept for the power and nimbleness of social media - especially Twitter - as a communications strategy. Ambient awareness ("What are you doing right

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Apr

21

2009

Join Me at BlogWell in NYC on April 29, 2009 for Corporate Blogging Success Stories

Posted in the Category of Corporate Blogging and Events

Update: Yesterday’s BlogWell conference in New York was a huge success. You can read a stream of Tweets about #blogwell. And a great recap on a Squidoo page that parses the event via tweets about the different speakers. One of the highlights was a live performance by comedy duo and Internetainers Rhett and Link. Hilarious. Two Wal-Mart executives sitting near the stage stood up and cheered at the end of their Wal-Mart song.

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Mar

20

2009

No Fooling: Blogging and (Free) Cupcakes in DC on April 1st, 2009

Posted in the Category of Corporate Blogging and Events and Social Media

These aren't any ol' cupcakes. They're at Baked & Wired in Georgetown. And they've been declared the best in the nation by The Atlantic. Andrew Wilson, HHS's social media celeb, is our special guest. He'll tell us about crowdsourcing the new HHS Center for New Media, as well as using social media as a crisis communications strategy for the Peanut Butter recall. Full disclosure: I'm producing this social media event series with several local

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1 comments

Feb

24

2009

What Is a Badge and Why Do You Need One?

Posted in the Category of Events and Social Media

Someone asked me recently, "What's a badge and how is it different from a logo"? Here's a quick answer. In a nutshell, a badge is a small image that you invite people to grab from your site or blog. It's a tiny piece of sharable content. Perhaps it incorporates your logo. But it does more. It explains -- in a tiny space -- the what and when of an event or how to join a cause or anything you want others to talk about for you. The badge at right

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3 comments

Feb

17

2009

One Free Ticket to Rethinking Corporate Comms: March 5, 2009 in DC

Posted in the Category of Events

Unfortunately, Communitelligence's conference has been postponed until October 2009.

As a speaker at Communitelligence's Rethinking Corporate Communications conference here in DC I've got one free ticket (value $900) to hand out. Leave a comment below and tell me why you should get it.

The central thesis of the conference is that today's difficult and unpredictable economy calls for a new approach in corporate communications...

 

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cartoon I've been writing about corporate & CEO blogging since 2003. I also use this blog as a whiteboard to work out my thinking on other subjects.

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