BlogWrite for CEOs

Mar

13

2008

Shel Israel’s Ten Questions With Dell CEO Michael Dell

Posted in the Category of Blogging and Fortune 500 Blogs and Social Media

Shel, great work on getting this Q & A with Michael Dell.

Shel prefaces the interview by asking, smartly: "Are Dell's increasing stockpile of blogs just the work of middle management or are the people steering the company committed to social media as well. Is blogging a smart play or a strategic initiative?"

Michael Dell's answers are predictably pretty safe but interesting nonetheless. He poo-poos the term "social media programs" and calls…

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Jul

9

2007

Corporate blogging lessons from Google’s blogging gaffe

Posted in the Category of Blogging and Fortune 500 Blogs

Google's blogging gaffe happened over a week ago and there's still a flap about it in the blogosphere and in MSM (mainstream media).

A quick recap, Google employee Lauren Turner, a sales rep for Google ads, gave Michael Moore's new film, Sicko, a thumbs down in a sort-of-review on Google's new Health Advertising blog.

She then invited "health insurers, health providers, and pharmaceutical companies" (her words) - the targets of Moore's criticism of limited access to…

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Mar

21

2007

Philippe Borremans reveals how social media connects - and inspires - IBM’s 340,000 employees

Posted in the Category of Blogging and Events and Fortune 500 Blogs

Philippe_new_photo Melcrum's Social Media Forum started off with a bang here in London with an excellent presentation on social media by IBM's Philippe Borremans (my co-conspsirator in the China Blogging Tour).

Why is IBM using blogs, wikis and RSS, he asked? Because the company really believes in "the wisdom of crowds" -- not because blogging is "cool" or because IBM is a tech company.

From one of his slides: "Innovation is not possible without collaboration."

The audience of 80-plus…

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Nov

29

2006

Pete Blackshaw on CGM, the future of what’s advertising & what’s not, transparency, credibility… a

Posted in the Category of Fortune 500 Blogs and In the News and Measuring ROI and Social Media and The Corporate Blogging Book and Video

Blackshaw_550x381_1 Just got off a pre-recorded interview with Pete Blackshaw for my new Internet radio show on VoiceAmerica (TM) Business: The Corporate Blogging Show. This edition airs next Tuesday (Dec. 5, 2006) at 12 noon Pacific in the regular timeslot.

Pete is CMO of Nielsen BuzzMetrics, a former brand manager for Procter & Gamble, and a genius when it comes to parsing the woolly world of consumer generated media (a phrase he coined).

Pete gave me one of my favorite quotes…

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Nov

9

2006

WOMMA gets practical with ethics: Dell signs up to say, “We get it and we’re gonna do it”

Posted in the Category of Blogging and Fortune 500 Blogs and In the News and Marketing

Womma_logo WOMMA CEO Andy Sernovitz is up to more of his tricks (jeesh, does this guy know how to create buzz) but this time* I think he's got it spot on.

"Smart companies like Dell know that ethics isn't optional - it's the first priority in the consumer-generated environment," said Andy Sernovitz.
- from a Dell press release (Nov. 9, 2006)

Andy has gotten two top execs at Dell to publicly announce that the company…

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Nov

7

2006

SEC says Go, Blog, Go to big companies

Posted in the Category of Blogging and Fortune 500 Blogs

Sec_christopher_cox SEC Chairman Christopher Cox has spoken. While he doesn't explicitly use the word "blog," he suggests in his comment on Sun Microsystems' CEO Jonathan Schwartz's blog that corporate Web sites, or blogs, are a very good thing.

SEC chief makes blogging history

Cox created blogging history by leaping into the blogosphere and posting his letter as a comment to Jonathan's blog. The pair have been involved in a rather esoteric back-and-forth about something called RegFD (regulation fair disclosure).

…

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