But really Hugh... there's a bit more to it than that, isn't there?

Everybody has been emailing me this cartoon this week. Hmmm...

In the 'IF YOU'RE REALLY COOL' Department

Order one of Hugh Macleod's gapingvoid business cards. Choose one of his cartoons for the front. Put your info on the back. I'm a sucker for these.

I've also got Hugh's new cartoon widget on this blog. Scroll down and look in the right-hand column.

But really Hugh... there's a bit more to it than that, isn't there?

Everybody has been emailing me this cartoon this week. Hmmm...

In the 'IF YOU'RE REALLY COOL' Department

Order one of Hugh Macleod's gapingvoid business cards. Choose one of his cartoons for the front. Put your info on the back. I'm a sucker for these.

I've also got Hugh's new cartoon widget on this blog. Scroll down and look in the right-hand column.

Yesterday's teleconference for The Corporate Blogging Book was a lot of fun. There were nine participants, each of whom purchased five copies of my new book from 800-CEO-Read.

One caller, Cathy Chatfield-Taylor, was energetic enough to take really good notes. Inspired by her efforts, I added a few things (and corrected a few things). Then the 10 of us agreed to offer anyone who's interested the summary transcript as a PDF download.

Here are

Yesterday's teleconference for The Corporate Blogging Book was a lot of fun. There were nine participants, each of whom purchased five copies of my new book from 800-CEO-Read.

One caller, Cathy Chatfield-Taylor, was energetic enough to take really good notes. Inspired by her efforts, I added a few things (and corrected a few things). Then the 10 of us agreed to offer anyone who's interested the summary transcript as a PDF download.

Here are some of the questions we addressed. They were submitted by participants, an interesting mix of consultants, corporate marketers and non-profit advocacy professionals.

Questions (see PDF for answers)

- What blog platform to use?

- How do you transition a blog from being a content management system to a more engaging interactive communications format?

- What…

Caution: this is a really long post. I prepared it originally for the iaoc blog where I'm hosting a discussion this week on CEO blogging. I may come back and add some stuff later. I know I haven't covered every wrinkle. But in the spirit of instant publishing... oh, and chapter 5 in my new book is titled "Should the CEO Blog?"

Talk about opening a can of worms with the first two questions I threw out (you'll see comments and the full discussion

Caution: this is a really long post. I prepared it originally for the iaoc blog where I'm hosting a discussion this week on CEO blogging. I may come back and add some stuff later. I know I haven't covered every wrinkle. But in the spirit of instant publishing... oh, and chapter 5 in my new book is titled "Should the CEO Blog?"

Talk about opening a can of worms with the first two questions I threw out (you'll see comments and the full discussion when you click through):

1. Is it OK to ghostwrite a CEO blog?

2. Should a ghostblogger for a CEO reveal him or herself?

Suffice it say that there does *not* appear to be agreement on these two questions. The writer/copywriter types over on the iaoc blog generally weigh in on the side of, "Of course it's OK to…

I'm moderating a discussion on these knotty questions over on the iaoc blog this week.

Day 1: Is it OK to ghostwrite a CEO blog?

The consensus seems to be yes at least amongst the small group of writers who're taking part in the discussion.

Feel free to add your two cents, either by adding a comment on the iaoc blog (you have to create a login which is kind of a pain but not hard to do). If it's easier, click Comments below to add your

I'm moderating a discussion on these knotty questions over on the iaoc blog this week.

Day 1: Is it OK to ghostwrite a CEO blog?

The consensus seems to be yes at least amongst the small group of writers who're taking part in the discussion.

Feel free to add your two cents, either by adding a comment on the iaoc blog (you have to create a login which is kind of a pain but not hard to do). If it's easier, click Comments below to add your thoughts.

Day 2: Should a ghostblogger for a CEO reveal him or herself?

Again the consenus, thus far, is very un-bloglike. I.e. "no."

I'd really like to hear from readers who aren't writers per se and who work in a corporate environment. Am I hopelessly naive to think that a CEO can write his or her own blog?

Is Sun's…

In an AP story that ran this morning in the San Jose Mercury News and dozens of other papers (yes that's an AP photo at left), reporter Rachel Konrad writes that Sun's CEO told her:

"The blog has become for me the single most effective vehicle to communicate to all of our constituencies - developers, media, analysts and shareholders," Schwartz said in an interview in his Silicon Valley office. "When I go out and have dinner with a key analyst

In an AP story that ran this morning in the San Jose Mercury News and dozens of other papers (yes that's an AP photo at left), reporter Rachel Konrad writes that Sun's CEO told her:

"The blog has become for me the single most effective vehicle to communicate to all of our constituencies - developers, media, analysts and shareholders," Schwartz said in an interview in his Silicon Valley office. "When I go out and have dinner with a key analyst on Wall Street or a key investor from Europe and ask them if they've read my blog, they almost universally say yes."

I'm a believer on this one. I believe that Jonathan writes the blog himself. And that if he can't precisely measure his ROB (return on blog), it's definitely having a PR…

Quite a bit has been written about McDonald's Open for Discussion blog (it's on the topic of corporate social responsibility) and the blog's non-response to readers' negative comments about miniature Hummers as Happy Meals giveaways.

Before I tell McDonald's VP and corporate blog author Bob Langert to stuff it because he's doing a really bad job of it, I'd like to offer him a little advice.

Bob, admit you weren't listening

Bob, it's not too

Quite a bit has been written about McDonald's Open for Discussion blog (it's on the topic of corporate social responsibility) and the blog's non-response to readers' negative comments about miniature Hummers as Happy Meals giveaways.

Before I tell McDonald's VP and corporate blog author Bob Langert to stuff it because he's doing a really bad job of it, I'd like to offer him a little advice.

Bob, admit you weren't listening

Bob, it's not too late to pull yourself out of this hole. Hummer toys are cool collectibles and yes of course your colleagues' children love them. But what they represent is antithetical to your desire to expound, through the CSR blog, on McDonald's environmentally responsible initiatives.

You wrote in a somewhat garbled sentence: "I do not see…