Was just checking out Wells Fargo's new blog: The Student LoanDown. I puzzled over the name for several minutes. Then read About this blog and realized immediately that it's the "lowdown" on all things related to student loans and financing higher education.

Great idea; lame name

Why not just call it The Student Loan Resource Center? In other words, *the* place to go online to get all sorts of information and stories about the confusing maze

Was just checking out Wells Fargo's new blog: The Student LoanDown. I puzzled over the name for several minutes. Then read About this blog and realized immediately that it's the "lowdown" on all things related to student loans and financing higher education.

Great idea; lame name

Why not just call it The Student Loan Resource Center? In other words, *the* place to go online to get all sorts of information and stories about the confusing maze of student loans and scholarships.

I'm scheduled to speak to Ed Terpening, a member of Wells Fargo's Enterprise Blogging Team (as they call it), later this week to get an update on both of the bank's blogs. The first is Guided by History. It was launched in March…

According to today's Wall Street Journal.

Mike Dillon starts off in pitch-perfect blogging form on the legal thing... He writes:

"I was surfing with a friend last weekend who is CFO of a very hot private start-up. Actually, let me clarify. He was surfing. I was doing this. Don't kid yourself - surfing is harder than it looks."

After establishing himself as a surfin' GC, Dillon segues immediately into a little riff on what makes Sun

According to today's Wall Street Journal.

Mike Dillon starts off in pitch-perfect blogging form on the legal thing... He writes:

"I was surfing with a friend last weekend who is CFO of a very hot private start-up. Actually, let me clarify. He was surfing. I was doing this. Don't kid yourself - surfing is harder than it looks."

After establishing himself as a surfin' GC, Dillon segues immediately into a little riff on what makes Sun Microsystems a great place to work:

"As we floated between sets, he shared with me that his executive team had noticed that their best employees seemed to all have worked for Sun at some point in their career. This lead to a discussion about things that make this place special and keep it interesting from the legal side of things." - Mike Dillon (Aug. 10, 2006)

Nice hat trick

Nice…

Dell just started blogging at one2one. And they're responding positively, thus far, to a snarky blog post from big name blogger Jeff Jarvis and a critical, but thoughtful, post by Steve Rubel. (And a more measured riff from Robert Scoble.)

Jarvis, you may recall, is famous for starting the blogstorm - nicknamed Dell Hell - that called attention about a year ago to his frustration over Dell's inadequate customer service.

Rubel makes the great

Dell just started blogging at one2one. And they're responding positively, thus far, to a snarky blog post from big name blogger Jeff Jarvis and a critical, but thoughtful, post by Steve Rubel. (And a more measured riff from Robert Scoble.)

Jarvis, you may recall, is famous for starting the blogstorm - nicknamed Dell Hell - that called attention about a year ago to his frustration over Dell's inadequate customer service.

Rubel makes the great suggestion that the Dell blog (it's a multiple author blog) post an interview with Jarvis. Hey Dell guys (looks like all guy bloggers to me; I only looked quickly), that's a terrific idea. You should do it. Yes, Jarvis goes over the top with his snarky attitude. But you can handle that.

The About page says Dell's blog will listen carefully to customer comments. Let's see if they allow…

Several reporters have called me today. A freelancer working on a story for BusinessWeek wanted to know if it's *really* true that Sun Microsystems' new CEO, Jonathan Schwartz, is the first Fortune 500 CEO blogger... and isn't this all just a fad anyway?

Hmmm... no. And yes, he does appear to be the first F500 CEO with a public blog. Jonathan titles his latest entry: On Blogging as CEO. And he starts out with disarming candor:

It's been a busy

Several reporters have called me today. A freelancer working on a story for BusinessWeek wanted to know if it's *really* true that Sun Microsystems' new CEO, Jonathan Schwartz, is the first Fortune 500 CEO blogger... and isn't this all just a fad anyway?

Hmmm... no. And yes, he does appear to be the first F500 CEO with a public blog. Jonathan titles his latest entry: On Blogging as CEO. And he starts out with disarming candor:

It's been a busy week. My heart rate seems to have slowed just to the point where I can taste food again.

...

So to answer the obvious, for those that have asked the question, "as CEO, will you continue blogging?"  Absolutely yes - count on it. (We'll now be the only Fortune 500 company with a CEO that blogs - the first of many firsts to come.)

Here's how I see…

UPDATE: The answer appears to be yes! Several hours after I wrote the entry below, Jonathan posted When I First Met Scott... A nice story about meeting retiring CEO Scott McNealy for the first time in 1992 or '93. Followed by a riff on Sun's mantra, "The network is the computer." Go Jonathan! Hope you can keep it up.

...

Darn, it doesn't look like it so far. Following yesterday's news that Sun's founding CEO, Scott McNealy, is stepping down -

UPDATE: The answer appears to be yes! Several hours after I wrote the entry below, Jonathan posted When I First Met Scott... A nice story about meeting retiring CEO Scott McNealy for the first time in 1992 or '93. Followed by a riff on Sun's mantra, "The network is the computer." Go Jonathan! Hope you can keep it up.

...

Darn, it doesn't look like it so far. Following yesterday's news that Sun's founding CEO, Scott McNealy, is stepping down - to be replaced by COO Jonathan Schwartz - I skipped over to Jonathan's blog at blogs.sun.com/jonathan.

As of this morning, the latest entry is a week old, dated April 18, 2006, and talks about meeting Brazil's President Luiz Inácio Lula Da Silva - and how cool that is.

I fact, Jonathan links back to a blog post he made on June 16, 2005…

In the April 17, 2006 issue of Fortune Magazine I’m quoted in a 100-word sidebar on page 36 (lower left-hand corner) about corporate blogging. Fortune reporter Telis Demos, author of the sidebar, writes:

"Yesterday your grandmother started blogging. So why aren’t more FORTUNE 500 companies joining the sphere? Some blognosticators predict that blogs are the future of corporate PR and that all 500-level companies will have them by 2010. But