Rock on, Seth... I'm eagerly awaiting my copy of Seth Godin's new book, Tribes. In the meantime, Seth notes that today is the official pub day and points us to a free download of the accompanying e-book. The Tribes Casebook was created by members of Triiibes, the international  social networking community Seth launched just over two months ago to "demo" his book. I was lucky enough to get an invitation to join. With over 3,500 members the

MarketingSherpa is offering a free download, Dirty Dozen: Email Newsletter Mistakes Nearly Everyone Makes. Find it under Email Marketing Resources on this page, along with other free downloads.

My favorite mistakes (which I see all the time): Lame 'Welcome' Messages [see my ClickZ article from October 2001: Leveraging Your Confirmation Emails] and Ignoring Your Blackberry and Mobile Readers.

The free guide is but a small taste of what they

MarketingSherpa is offering a free download, Dirty Dozen: Email Newsletter Mistakes Nearly Everyone Makes. Find it under Email Marketing Resources on this page, along with other free downloads.

My favorite mistakes (which I see all the time): Lame 'Welcome' Messages [see my ClickZ article from October 2001: Leveraging Your Confirmation Emails] and Ignoring Your Blackberry and Mobile Readers.

The free guide is but a small taste of what they offer in their annual door-stopper (328 pages): MarketingSherpa Email Marketing 2008 Benchmark Guide. I've reviewed these annual mega guides in the past (see 2006 review). They're chock full of charts and stats and really helpful if…

One of my favorite free downloads is available now from MarketingSherpa. It's an annual report the MarketingSherpa editors put together by polling readers on their top challenges as marketers. I contributed a tidbit that appears as item #27 in the Web 2.0 section. Other topics include email, search marketing, advertising, metrics, business-to-business and -- a new one I haven't seen before -- office politics!

Here's part of what I wrote:

"I

One of my favorite free downloads is available now from MarketingSherpa. It's an annual report the MarketingSherpa editors put together by polling readers on their top challenges as marketers. I contributed a tidbit that appears as item #27 in the Web 2.0 section. Other topics include email, search marketing, advertising, metrics, business-to-business and -- a new one I haven't seen before -- office politics!

Here's part of what I wrote:

"I can tell you from experience that creating a corporate blog for a Fortune 500 company is one part big idea and nine parts down in the trenches parsing each word for tone, content, nuance, legal ramifications, etc."

-- by Debbie Weil for MarketingSherpa's 2008 Wisdom Report

Download a copy of this 42-page free report here.…

Be sure to grab a copy of Meryl's manifesto for ChangeThis.com: 5 Quick Tips to Building a Better Blog.

I really like Tip #3 on Readability. She recommends giving font size control to your readers (and advises on how to do that).

Full disclosure: Meryl was the researcher extraordinaire for The Corporate Blogging Book. She seems to  have omitted that from her interesting bio, which is also part of her "manifesto." Go Meryl!

Be sure to grab a copy of Meryl's manifesto for ChangeThis.com: 5 Quick Tips to Building a Better Blog.

I really like Tip #3 on Readability. She recommends giving font size control to your readers (and advises on how to do that).

Full disclosure: Meryl was the researcher extraordinaire for The Corporate Blogging Book. She seems to  have omitted that from her interesting bio, which is also part of her "manifesto." Go Meryl!

According to an "influence index"  released yesterday in a report by UK firm Onalytica, this blog is #8 in a list of the top 25 most influential authorities on the topic of business blogging. See below. Puts BlogWrite above the New York Times (meaning the Technology section?), eMarketer, Seth Godin and Steve Rubel's Micro Persusasion.

Onalytica's report explains that the results are based not on "popularity" (often measured by number of

According to an "influence index"  released yesterday in a report by UK firm Onalytica, this blog is #8 in a list of the top 25 most influential authorities on the topic of business blogging. See below. Puts BlogWrite above the New York Times (meaning the Technology section?), eMarketer, Seth Godin and Steve Rubel's Micro Persusasion.

Onalytica's report explains that the results are based not on "popularity" (often measured by number of visitors to a site) but on a measure of indirect influence/authority/relevance - akin to the rating system used in academia.

Download the report:
"Who are the most influential authorities on business blogging? [PDF] to learn more.

Below is an update of my original 101 list. If you've got a great resource page or article - of specific interest to marketers - leave me a comment below and I might add it. No promises.  :)

Blogging 101

Blogging 101 by Rebecca Blood (on MSN Spaces)

Blogging 101 by Kari Chisholm

Blogs 101 by Rich Meislin in New York Times' Technology section

Blogging 101 by Technorati

Blog knowledge center by Cymfony

Business Blogging 101 on the

Below is an update of my original 101 list. If you've got a great resource page or article - of specific interest to marketers - leave me a comment below and I might add it. No promises.  :)

Blogging 101

Blogging 101 by Rebecca Blood (on MSN Spaces)

Blogging 101 by Kari Chisholm

Blogs 101 by Rich Meislin in New York Times' Technology section

Blogging 101 by Technorati

Blog knowledge center by Cymfony

Business Blogging 101 on the NEWPRWiki

Business Blogging Resources by Dave Taylor

Global Voices' Intro to Blogs

Weblog Basics on About.com

Wikibooks' Blogging 101

Wikipedia definition of Weblog

Blog marketing resources from Paul Gillin

Podcasting 101

Podcasting 101 on MacZealots.com

Podcasting 101 on TechWeb

Podcasting 101 by Merle Stinnett

How to…