Feb
5
2008
Another free download from MarketingSherpa: Dirty Dozen Email Newsletter Mistakes
Posted in the Category of Free Downloads and Marketing
MarketingSherpa is offering a free download, Dirty Dozen: Email Newsletter Mistakes Nearly Everyone Makes. Find it under Email Marketing Resources on this page, along with other free downloads.
My favorite mistakes (which I see all the time): Lame 'Welcome' Messages [see my ClickZ article from October 2001: Leveraging Your Confirmation Emails] and Ignoring Your Blackberry and Mobile Readers.
Feb
5
2008
Free download: MarketingSherpa’s 2008 Wisdom Report
Posted in the Category of Free Downloads
One of my favorite free downloads is available now from MarketingSherpa. It's an annual report the MarketingSherpa editors put together by polling readers on their top challenges as marketers. I contributed a tidbit that appears as item #27 in the Web 2.0 section. Other topics include email, search marketing, advertising, metrics, business-to-business and -- a new one I haven't seen before -- office politics!
Here's part of what I wrote:
"I can tell you from experience that creating…
Jul
11
2006
Meryl K. Evans’ 5 Quick Tips to Building a Better Blog
Posted in the Category of Blogging and Free Downloads
Be sure to grab a copy of Meryl's manifesto for ChangeThis.com: 5 Quick Tips to Building a Better Blog.
I really like Tip #3 on Readability. She recommends giving font size control to your readers (and advises on how to do that).
Full disclosure: Meryl was the researcher extraordinaire for The Corporate Blogging Book. She seems to have omitted that from her interesting bio, which is also part of her "manifesto." Go Meryl!
Feb
18
2006
Top 25 most influential authorities on the topic of business blogging - BlogWrite is #8
Posted in the Category of Blogging and Free Downloads and Measuring ROI
According to an "influence index" released yesterday in a report by UK firm Onalytica, this blog is #8 in a list of the top 25 most influential authorities on the topic of business blogging. See below. Puts BlogWrite above the New York Times (meaning the Technology section?), eMarketer, Seth Godin and Steve Rubel's Micro Persusasion.
Onalytica's report explains that the results are based not on "popularity" (often measured by number of visitors to a site) but on a measure of indirect influence/authority/relevance - akin to the rating system used in academia.
Feb
16
2006
Blogging 101, Podcasting 101, RSS 101 for Marketers
Posted in the Category of Blogging and Free Downloads and New New Things and Podcasting
Below is an update of my original 101 list. If you've got a great resource page or article - of specific interest to marketers - leave me a comment below and I might add it. No promises. 
Blogging 101
Blogging 101 by Rebecca Blood (on MSN Spaces)
Blogging 101 by Kari Chisholm
Blogs 101 by Rich Meislin in New York Times' Technology section
Blogging 101 by Technorati
Blog knowledge center by Cymfony
Business Blogging 101 on the NEWPRWiki
Jan
17
2006
Download MarketingSherpa’s Marketing Wisdom for 2006
Posted in the Category of Free Downloads
Just out today is MarketingSherpa's 2006 Marketing Wisdom report. It's a great example of using your customers to create content for you. The Sherpa folks sent out a survey link in December asking the 100,000-plus readers of their email newsletters to submit a lesson learned or useful anecdote from 2005. The results - from 110 readers - are compiled in a nifty looking PDF report.
Also clever, the report has an upscale sponsor, search marketing firm Omniture.…
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