BlogWrite for CEOs

Nov

2

2006

A few tips from SNCR’s Inaugural Research Symposium

Posted in the Category of Case Studies and General and New New Things and Podcasting and Social Media and Stuff and The Corporate Blogging Book

Having questioned whether live blogging is a good thing or not... I'm here this morning at The Colonnade in Boston to bring you a few tips from the Society for New Communications Research Inaugural Research Symposium.

Jenmcclure First, a word of thanks to SNCR executive director Jennifer McClure who has worked incredibly hard to produce this event. (Thanks Jen!) Second, in the spirit of full disclosure, I am an SNCR Fellow (oops, looks like I need to

Having questioned whether live blogging is a good thing or not... I'm here this morning at The Colonnade in Boston to bring you a few tips from the Society for New Communications Research Inaugural Research Symposium.

Jenmcclure First, a word of thanks to SNCR executive director Jennifer McClure who has worked incredibly hard to produce this event. (Thanks Jen!) Second, in the spirit of full disclosure, I am an SNCR Fellow (oops, looks like I need to add my bio).

You won't find anything, er, snarky in what I write today, given that I'm not a totally impartial observer.

The New Influencers

Paul_gillin_book_2 Tech jurnalist and consultant Paul Gillin offers a few…

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Aug

8

2006

Nielsen BuzzMetrics’ Pete Blackshaw gives The Corporate Blogging Book a thumbs up in a thoughtful re

Posted in the Category of General and Stuff and The Corporate Blogging Book

Blackshawpete
Pete Blackshaw, CMO of Nielsen BuzzMetrics, has written a thoughtful book review cum analysis of the current state of corporate blogging in his latest article for ClickZ: Corporate Blogging: Great Liberator of Oxymoron.

A bit of the backstory… he peppered me with questions via email last week before writing the column. Then went off and wrote his own thing. It’s the most substantive and useful review I’ve read to date. He really gets it—both

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May

18

2006

My riff on Beyond Blogging… it won’t be about “cool”

Posted in the Category of Events and General and In the News and Stuff

Beyondblogging2006_logo Here's a Q&A on Beyond Blogging that I did by email with Chris Heuer of Beyond Blogging 2006.

Tomorrow's event started out as a breakfast roundtable at the Mayflower Hotel. It has mushroomed to 500+ people thanks to great organizing and WOMM (word-of-mouth-marketing) by sponsors Fleishman-Hillard and DC Communicator.

The keynote speaker is Ed Keller, co-author of The Influentials. Other distinguished panelists include Pete Blackshaw, Yvonne

Beyondblogging2006_logo Here's a Q&A on Beyond Blogging that I did by email with Chris Heuer of Beyond Blogging 2006.

Tomorrow's event started out as a breakfast roundtable at the Mayflower Hotel. It has mushroomed to 500+ people thanks to great organizing and WOMM (word-of-mouth-marketing) by sponsors Fleishman-Hillard and DC Communicator.

The keynote speaker is Ed Keller, co-author of The Influentials. Other distinguished panelists include Pete Blackshaw, Yvonne DiVita and Todd Tweedy. The moderator is the inimitable Shel Holtz. Should be fun. I'm excited about participating.

Event details here.

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Apr

24

2006

Peek inside! Download a free chapter from The Corporate Blogging Book

Posted in the Category of General

tcbb-free-chapter-100px.gifFollow this link to download an excerpt from the book. Chapter 1: Top Twenty Questions About Corporate Blogging. tcbb-free-chapter-100px.gifFollow this link to download an excerpt from the book. Chapter 1: Top Twenty Questions About Corporate Blogging.

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Apr

5

2006

Skeptical about CGM? Traffic to Blogger.com has increased 528%

Posted in the Category of General

Wash_post_comscore_chart_1 In doing a bit of research for a talk I'm giving tomorrow here in D.C. (to the local chapters of IPRA and PRSA-NCC) I've been looking for stats on the growth in CGM - Consumer Generated Media. Here's one I found in yesterday's Washington Post, reporting on a new study by ComScore Media Metrix. From the Post:

"The number of people posting or reading material at [Blogger.com] jumped to 15.6 million last month from 2.5 million a year ago."

In

Wash_post_comscore_chart_1 In doing a bit of research for a talk I'm giving tomorrow here in D.C. (to the local chapters of IPRA and PRSA-NCC) I've been looking for stats on the growth in CGM - Consumer Generated Media. Here's one I found in yesterday's Washington Post, reporting on a new study by ComScore Media Metrix. From the Post:

"The number of people posting or reading material at [Blogger.com] jumped to 15.6 million last month from 2.5 million a year ago."

In other words, traffic to Google-owned Blogger.com increased 528 percent [scroll down for complete Washington Post chart] between Feb. 2005 and Feb. 2006. That counts those reading and writing blogs hosted on the free Blogger.com service.

There's been a similar explosion in traffic…

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Apr

3

2006

Pardon our mess…

Posted in the Category of General

This blog is looking a bit higgledy-piggledy (is that a word?) these days. But we'll be spiffing it up soon. I'm going to move the Corporate Blogging Podcast to its own (small) blog and keep this one for the book. Stay tuned and thanks for your patience... This blog is looking a bit higgledy-piggledy (is that a word?) these days. But we'll be spiffing it up soon. I'm going to move the Corporate Blogging Podcast to its own (small) blog and keep this one for the book. Stay tuned and thanks for your patience...

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cartoon I've been writing about corporate & CEO blogging since 2003. I also use this blog as a whiteboard to work out my thinking on other subjects.

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