Feb
5
2008
Another free download from MarketingSherpa: Dirty Dozen Email Newsletter Mistakes
Posted in the Category of Free Downloads and Marketing
MarketingSherpa is offering a free download, Dirty Dozen: Email Newsletter Mistakes Nearly Everyone Makes. Find it under Email Marketing Resources on this page, along with other free downloads.
My favorite mistakes (which I see all the time): Lame 'Welcome' Messages [see my ClickZ article from October 2001: Leveraging Your Confirmation Emails] and Ignoring Your Blackberry and Mobile Readers.
Mar
6
2007
Why senior exec Russell Stalters blogs (and no, it’s not to make money per se)
Posted in the Category of Blogging and CEO Bloggers and Marketing and Writing Tips
Had a great lunch yesterday with Russell Stalters, CTO of a system and software engineering firm and author of BetterECM (stands for enterprise content management).
He works nearby and a mutual friend suggested we get together. When I asked Russ what his blogging ROI is, he responded with a slight wince that "no" he couldn't pull a dollar figure out of the air and yes the blog does take time.
But he thinks the benefits are tangible. Namely:
1. Lead generation for…
Dec
1
2006
How and why I combined my e-newsletter with a blog
Posted in the Category of Marketing
For months now, my Web designer Sarah Lewis and I have been pondering how to make the production of my e-newsletter, WordBiz Report, more efficient, more powerful and more blog-like. Why?
Too much time
For the past five years I have created each HTML issue myself using a Dreamweaver template. Publishing an HTML newsletter this way takes hours. I compose or write the articles as I'm creating the issue. This takes even more time.
I fuss with…
Nov
9
2006
WOMMA gets practical with ethics: Dell signs up to say, “We get it and we’re gonna do it”
Posted in the Category of Blogging and Fortune 500 Blogs and In the News and Marketing
WOMMA CEO Andy Sernovitz is up to more of his tricks (jeesh, does this guy know how to create buzz) but this time* I think he's got it spot on.
"Smart companies like Dell know that ethics isn't optional - it's the first priority in the consumer-generated environment," said Andy Sernovitz.
- from a Dell press release (Nov. 9, 2006)
Andy has gotten two top execs at Dell to publicly announce that the company…
Oct
10
2006
We’re at the inflection point for corporate blogging
Posted in the Category of Blogging and CEO Bloggers and Events and Global and In the News and Marketing and New New Things and Podcasting and Social Media and The Corporate Blogging Book
As I noodle around with a number of presentations** I've got coming up (I've finally figured out Keynote for the Mac), I want to take a stand.
It's the end of marketing, advertising and corporate communications "as usual"
It's not enough to say that blogging is important or that social media tools are going mainstream.
Here's my little manifesto
I'm still noodling with it. Feel free to jump in and add something, help me clarify my thoughts or tell me to stuff it:
The Inflection Point of Corporate Blogging
…
Sep
28
2006
Michigan vs. Wisconsin: rock concert meets WOMM
Posted in the Category of Marketing
Update: with a gentle prod from commenter Brian Brown, I changed "viral marketing" to WOMM (word of mouth marketing). That's what I meant to say.
Oh and started to post this a few days ago. It's been a busy week. I went to the Michigan/Wisconsin football game last weekend in Ann Arbor, MI.
Wow. (Full disclosure: I don't go to Big 10 games that often so I was, well, wowed...)
You can see that Wisconsin is holding off Big Blue at 10…