Here's yet another reason to get into the corporate blogging game in 2008...
According to a survey by communications firm Brodeur (announced at the CES in Las Vegas last month), journalists are heavy users of the blogosphere for research and quick reporting. [Download PDF of the survey.]
" ...New media (social media and blogs) is
having an impact on
many different aspects of reporting, particularly the speed
and
availability of news,"
Here's yet another reason to get into the corporate blogging game in 2008...
According to a survey by communications firm Brodeur (announced at the CES in Las Vegas last month), journalists are heavy users of the blogosphere for research and quick reporting. [Download PDF of the survey.]
" ...New media (social media and blogs) is having an impact on many different aspects of reporting, particularly the speed and availability of news," according to the Brodeur press release.
Journalists are using blogs to get tone, nuance and story angles. No, they don't believe everything they read in blogs but social media is a great source of additional information when a reporter is on deadline.
So get yourself into the blogosphere if you're not there yet. And be sure…
I’m re-posting an entry I wrote 5 years ago. It still applies. Back then, Googling yourself was a relatively new concept. Now, it’s a truism that Google results are your home page.
