A post in honor of Labor Day here in the U.S. I guess you could say that less is more applies across the board.

Another blast from the past: originally published on July 25, 2003. Interestingly, copywriter Michael Fortin said the same thing recently in a post titled: Don’t Be Transparent, Be Authentic Instead.

In the 2nd anniversary issue of WordBiz Report I included a note to readers that opined: "Authenticity is key. And by that I mean authentic voice. I often struggle to find just the right tone. When I do, you respond… " To be candid, I didn’t

I’m re-posting an entry I wrote 5 years ago. It still applies. Back then, Googling yourself was a relatively new concept. Now, it’s a truism that Google results are your home page.

Posted May 19, 2004: "Google yourself." That’s today’s pithy two-word tip from personal branding guru William Arruda. As he puts it: "Being Googled reveals how visible you are on the Web, and visibility (at least among your target audience) is critical to successful

Why should someone do business with your company? What's your 30-second "tell and sell"? That's what author and communications consultant Sam Horn calls it and what she'll explain, step-by-step, in her presentation at the Inc. 5000 conference: POP!: Create the Perfect Pitch, Title and Tagline for Anything. I spoke with Sam recently to get a preview of her session. What are some of the steps, I asked, to create that perfect elevator pitch. Her

Gartner annually releases a Hype Cycle for Emerging Technologies. Take the hype cycle construct with a grain of salt, if you will. But I love the chart (click on Continue below). The 2008 hype cycle report illustrates that corporate blogging is now on the upward slope of "enlightenment" heading towards mainstream adoption. Note that microblogging (meaning Twitter and the new Yammer, for companies) is headed for the Peak of Inflated

For many companies and executives, the hardest thing to swallow about blogging or any form of social media is the unpredictability. The fear is that you might be opening a pandora's box. What will spur negative feedback? What will spark a controversy? Prompt a lawsuit? What if... you get no response at all?

Experimenting with blogs and wikis and online communities often means stepping outside your comfort zone. Luckily, there are more and more