BlogWrite for CEOs

I’m re-posting an entry I wrote 5 years ago. It still applies. Back then, Googling yourself was a relatively new concept. Now, it’s a truism that Google results are your home page.

Posted May 19, 2004: "Google yourself." That’s today’s pithy two-word tip from personal branding guru William Arruda. As he puts it: "Being Googled reveals how visible you are on the Web, and visibility (at least among your target audience) is critical to successful

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View my FriendFeedIt’s happened overnight. Actually, in the past two weeks, since FriendFeed announced a redesign of their site. Suddenly everybody is subscribing to FriendFeed and it’s looking like the new "it" tool in the social media toolbox. Here’s why: 1. FriendFeed has made it easier to find and subscribe to others’ FriendFeeds. 2. FriendFeed is an aggregator of the most used social media tools. 3. You see a mesmerizing real-time conversation

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The who’s who - and how - of D.C.’s Top 100 Techies is all the buzz in the local tech community: who’s on the list, who’s not, etc. I was delighted to be named a Tech Titan (#100 as it happens, as it’s alphabetical) but I’ve been curious… how did editor-at-large Garrett Graff choose 100 noteworthy D.C. techies for the May 2009 issue of Washingtonian? Graff’s street cred for compiling such a list is impressive, BTW.  He was Howard Dean’s

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It’s too easy to fall into the trap of, "I don’t have time to write a full-fledged blog post so I’ll put it off til later." Twitter, with its 140-character limit, beckons seductively as the shorthand for blogging. So I thought I’d put up some pics I took over the weekend, three days BEFORE the cherry blossoms are due to peak here in DC. All by way of saying that the best approach to blogging is to do it. Don’t always wait until the thought is

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You might forget this fact if you're the competitive type or if you've been reading all about Power Twitterers. For example, David Gregory, the new host of NBC's Meet the Press, has 158,328 Followers, as of this writing. That's the population of a small country. But it's not about how many Followers (Twitter), Subscribers (blogs), Friends (Facebook) or Connections (LinkedIn) you have. It's what you do for them. Are you useful in some way? Are

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I am slightly embarrassed to learn that I'm #6 on the newly published Twitter Power 150 list, inspired by Todd Andrlik's Ad Age Power 150. While this blog used to be in the Ad Age top 100, it has fallen in recent months due to 1.) the re-launching of BlogWriteForCEOs at www.debbieweil.com/blog and 2.) my not blogging frequently enough. Yes, I'm one of many long-time bloggers who has been seduced by the instant gratification of Twitter...

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cartoon I've been writing about corporate & CEO blogging since 2003. I also use this blog as a whiteboard to work out my thinking on other subjects.

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