BlogWrite for CEOs

New_rules_pr One of the things I like most about David Meerman Scott's just-released book, The New Rules of Marketing & PR, is the fresh, conversational voice it's written in. Yes, you can call it blog-like.

David is a friend and colleague so I'm lucky enough to be sitting here with my autographed copy in hand. He writes, wisely, in his introduction:

From the Introduction

"As the lines between marketing and PR…

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Melcrumthumbnail My friends over at Melcrum Publishing are running a Social Media Usage survey. Click here to take it (it's quick).

You get a nifty free download at the end: Melcrum's Quick Start Guide to Social Media for Internal Communicators (a 23-page PDF).

The survey is aimed at large corporations and asks about your use (or intended use) of blogs, wikis, podcasts, social bookmarking tools, RSS, Second Life, online video, etc.

Social Media for Internal Communicators in London - March 22,…

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zane_safrit.jpgAnother great show with CEO blogger Zane Safrit (full disclosure: his company, Conference Calls Unlimited, is one of our loyal sponsors).  We talked about the growing phenomenon of CEO blogs and what - or whether - to post in a crisis.

Specifically, we zeroed in on JetBlue's David Neeleman who has apparently been moved to tears over the plight of his stranded passengers due to a severe winter storm. But (as of Feb. 20, 2007 when this show aired) hadn't posted a word to his blog in almost three…

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steve_high_res.jpg Great interview with Steve Rubel in a live broadcast from Voice America's Phoenix, AZ studio. The audio quality is so much better when you're talking into a mike. Felt like a real radio host. Steve, as most everyone knows, is a senior VP of Edelman PR as well as the publisher of Micro Persuasion, a Technorati Top 100 blog.

Squaw_Peak in_Phoenix.jpgI'm in Arizona this week courtesy of my husband who's attending a conference. The weather is glorious (cool but sunny). Climbed the surprisingly challenging…

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Survey_monkey_020607_1 Forrester's Charlene Li and several colleagues have published a new best practices study on The ROI of Blogging. It's fascinating reading for those of us who've been wrestling with the question of how you can quantify the impact of a corporate blog. I'll make a few comments about Forrester's new report in a moment.

Does corporate blogging need to be tied to the bottom line? "No..."

But first I want to tell you about a…

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halley_suitt.png Happy Birthday Halley! Long-time blogger, writer and entrepreneur Halley Suitt graciously agreed to be my guest on The Corporate Blogging Show today, on her birthday. We talked about why she started blogging in 2002, whether and how corporate blogs can adopt the unique "voice" that distinguishes the best personal blogs, the stuff you can't write about when you're a CEO and lots about writing.

Blog writing is so different from other kinds of writing, Halley reminded listeners. And it's her favorite way to write. Inserting links as a wink or nod (injecting a…

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