Sep
19
2008
Q & A with Contrarian Effect Co-author Elizabeth Marshall
Posted in the Category of Books and Q&As
While Michael Port was busy on stage this afternoon at the annual Inc. 5000 conference in Washington DC, his co-author Elizabeth Marshall took a few minutes to do a Q & A with me. Michael and Liz have just published The Contrarian Effect.
Q: Is it true that you and Michael considered titling the book The Costanza Effect? I'm a huge Seinfeld fan so that might have worked for me.
A: Yes, that's right. Michael initially thought of The Constanza



