BlogWrite for CEOs

I've known David Meerman Scott for several years. We've presented together at a conference. He cheered me on when The Corporate Blogging Book was published in 2006. I watched in awe when his New Rules of Marketing & PR was published a year ago in June 2007 and rocketed to best-selling PR book on Amazon.

Turns out New Rules is David's third book and he has a fourth coming out if you count the just released Tuned In, of which he is a co-author. What happened to his first two books? Why has New Rules…

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debbie_weil_in_skynews_studio.jpgI was interviewed in Sky News' London studio on Friday 20 October 2006. Wow... what an experience. I arrived, was led to "make-up," had gobs applied (but rather skillfully). Then an assistant led me up to the gleaming blue and red news desk and sat me down next to the two correspondents who were anchoring Sky News' morning segment.

skynews.jpg"Er, what do I do now," I whispered into the assistant's ear. Just look at the woman next to you when she starts asking questions, he advised. She smiled at…

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