China Blogging Tour chronicles my two weeks in China in October 2007 during which I spoke to a number of audiences (primarily English speaking ex-pats) about corporate blogging and social media in the U.S.

I tried to learn as much as possible about the attitudes in China towards the tools and technologies of social

I always point to Jonathan Schwartz, the pony-tailed 41-year-old CEO of Sun Microsystems, as the best example of a high-profile CEO blogger, or any CEO or senior executive blogger for that matter.

Why? He writes so well. He’s cogent, yet conversational. He’s gracious. He’s a creative thinker (note: there must be something about Wesleyan grads; my son is one too). He digs deep - and long - to tell us about everything from petabytes of data

If I had to pick a CEO (chairman, Top Dog, whatever) whose personality is a perfect fit with blogging, I’d choose Ted Leonsis. Former vice chairman of AOL (now chairman of Revolution Money), Ted, 51, started blogging in January 2006.

He’s been consistently prolific ever since, usually blogging several times a day in a conversational style and in short Twitter-like bursts. I’ve heard him speak in public (he’s Washington D.C.-based) and he’s

Full disclosure: Edelman PR is sponsoring the China Blogging Tour, my upcoming trip to Beijing and Shanghai to mark the publication in Mandarin Chinese of my book, The Corporate Blogging Book.

Taking a page from Guy Kawasaki’s Top 10 approach, here’s a ten question Q & A with Richard Edelman, CEO of Edelman, on the topic of CEO blogging.

Richard has been blogging continuously for three years, since September 2004. He posts a new entry -

Thanks to the those who submitted questions a while back about corporate blogging. And sorry for the delay in publishing answers. Here’s a Q & A on corporate blogging:

Leanne of 30 Minute Coach writes:

Q: "Which is more effective? Adding a blog to your current business Web site or converting the entire site to a blog format?"

A: Great question. Blogs are next-generation Web sites. They’re a simple and elegant content management tool which