BlogWrite for CEOs

Jun

8

2009

Sweets and Tweets: Free Cupcakes, Social Media and Crowdsourcing Almost Everything

Posted in the Category of Events and Social Media

Update: SOLD OUT! You can now follow us on Twitter at @SweetsandTweets. Stay tuned for the announcement of the winning blog design for our event series. The next Sweets and Tweets is Thursday July 9, 2009 at Baked & Wired in Georgetown. Genius Rocket is sponsoring. Venture capitalist, entrepreneur and politico Mark Walsh will speak about crowdsourcing almost everything. Space is limited and tickets are going fast gone.

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2 comments

May

28

2009

Re the FTC and Bloggers: It’s a Brave New World But Old Rules of Disclosure Still Apply

Posted in the Category of Corporate Blogging and Social Media and Stats & Studies

On the one hand, it’s a brave new world where bloggers represent a new and unfettered publishing channel. On the other hand… there are lots of questions swirling around about how bloggers should disclose relationships with big brands for whom they may be writing. As well as payment in cash vs. payment in kind (free samples, including cars). This post is a riff with as many questions as answers. It’s not a polished essay. Hope you’ll weigh in…

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7 comments

May

20

2009

Redux: Have You Googled Yourself Lately?

Posted in the Category of ROI and New New Things and Social Media

I’m re-posting an entry I wrote 5 years ago. It still applies. Back then, Googling yourself was a relatively new concept. Now, it’s a truism that Google results are your home page.

Posted May 19, 2004: "Google yourself." That’s today’s pithy two-word tip from personal branding guru William Arruda. As he puts it: "Being Googled reveals how visible you are on the Web, and visibility (at least among your target audience) is critical to successful

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3 comments

May

14

2009

Why FriendFeed Is the New Must-Have For Your Social Media Toolbox

Posted in the Category of New New Things and Social Media and Twitter

View my FriendFeedIt’s happened overnight. Actually, in the past two weeks, since FriendFeed announced a redesign of their site. Suddenly everybody is subscribing to FriendFeed and it’s looking like the new "it" tool in the social media toolbox. Here’s why: 1. FriendFeed has made it easier to find and subscribe to others’ FriendFeeds. 2. FriendFeed is an aggregator of the most used social media tools. 3. You see a mesmerizing real-time conversation

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8 comments

Apr

30

2009

Viral Takes on a New Meaning With Escalating Tweets About Swine Flu

Posted in the Category of Events and Social Media and Twitter

It’s not a pandemic yet but you wouldn’t know it from the exponentially growing number of tweets about swine flu and #swineflu and H1N1. Like many others, I dislike the term "viral" marketing. But there’s an eery aptness to the term this week. This is real time and big time. This is proof of concept for the power and nimbleness of social media - especially Twitter - as a communications strategy. Ambient awareness ("What are you doing right

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4 comments

Apr

9

2009

Me 2.0: Over 50? You’re Never Too Old to Be Blogging Your Brand

Posted in the Category of Books and Corporate Blogging and Social Media

If you're over 40 (or 50), you may think a new book titled Me 2.0 and written by 20-something Dan Schawbel is not for you. Think again. Especially if you're a baby boomer, over 50 and heading into the home stretch of what you hope will be a creative retirement. Dan is young but he's super savvy about a phenomenon called personal branding. The phrase was first used over a decade ago by management guru Tom Peters. If the words set your teeth on

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cartoon I've been writing about corporate & CEO blogging since 2003. I also use this blog as a whiteboard to work out my thinking on other subjects.

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