BlogWrite for CEOs

Aug

14

2008

Stepping Out of Your Comfort Zone: Whether It’s Social Media or a Painting Class

Posted in the Category of Measuring ROI and Social Media

For many companies and executives, the hardest thing to swallow about blogging or any form of social media is the unpredictability. The fear is that you might be opening a pandora's box. What will spur negative feedback? What will spark a controversy? Prompt a lawsuit? What if... you get no response at all?

Experimenting with blogs and wikis and online communities often means stepping outside your comfort zone. Luckily, there are more and more examples (here are 35) we can point to as proof that major brands know how to play in this space.

The ROI…

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4 comments

Aug

12

2008

China Reminds Us That What’s New in Web 2.0 Is Really Old

Posted in the Category of New New Things and Social Media

I'm an Olympics junkie and confess to watching hours of coverage. Yes, on TV. So retro.

I'm also a China fan, having had the opportunity to visit Beijing and Shanghai recently.

All by way of saying that I watched the remarkable spectacle of the Opening Ceremonies and was struck, like so many others, by the perfectly synchronized choregraphy of several thousand artists, dancers, drummers, percussionists, etc. (image from The Boston Globe).

Harmony. Collaboration. Many as one. The power of the group vs. the individual. China couldn't have demonstrated the…

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2 comments

Jul

29

2008

Want To Join Seth Godin’s Pre-Release Tribe For His New Book?

Posted in the Category of Events and New New Things and Social Media

Update: I've just received my invite. I'm member #505 of Seth Godin's Triiibe on Ning. Not sure why there are three "i's" but looks good.

 You've got until 11 AM Eastern July 30, 2008. Follow Seth's instructions here. As I understand it, you need to pre-order his new book: Tribes: We Need You To Lead Us, to be published in October. Forward the email receipt to him. Then wait for your exclusive invite. Hope I get one. As always with Seth, this is clever. Scarcity creates urgency: gotta have it! Hope I get one...

As he explains…

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3 comments

Jun

25

2008

Million Dollar Consultant Alan Weiss Says Social Media Is a Waste of Time for Consultants

Posted in the Category of Blogging and Social Media

One of the most animated discussions about social media I've seen is going on over at Alan Weiss's Contrarian Consulting blog.

His blog post titled Blogs, Facebook, Twitter and Chance has sparked, as of this writing, 60 comments, many of them refuting Weiss's contention that social media (including blogs and Twitter) are a waste of time for consultants promoting professional services to corporate clients.

He also contends that "Blogs are only effective if you already have a brand... a blog follows a brand,…

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11 comments

Jun

20

2008

From BlogPotomac: KD Paine’s Speaking Notes and Frank Gruber’s List of Bright Shiny Social Media Too

Posted in the Category of Events and New New Things and Social Media

There was no PowerPoint at BlogPotomac, the unconference held here in DC last week. But two of our speakers have posted their presentation notes.

Kdpaine Measurement queen KD Paine posted her outline of 6 basic steps to measure communications online. Be sure to read also her post on "a new un-standard for social media measurement." She's one of the best out there when it comes to explaining - in persuasive, business terms - how to measure social media.
 

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2 comments

Jun

17

2008

Engaged Attendees “Walked” the Social Media “Talk” at BlogPotomac

Posted in the Category of Events and Social Media

At one point on Friday June 13, 2008, I looked around the packed Stage Theater, venue of BlogPotomac, and realized that virtually everybody was video interviewing or photographing each other. (Photo at left by Li Evans.)

In other words, they were walking the talk, or promise, of social media. Namely, everyone is a participant and - in the case of an unconference - what goes on in the audience is just as important as what's said on stage.

In…

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