BlogWrite for CEOs

Sep

17

2008

Preview Q & As Now Up on the Inc. 5000 Conference Blog

Posted in the Category of Events and Social Media

If you’re interested, I’m liveblogging the annual Inc. 500 (now 5000) conference, which starts here in Washington DC tomorrow. The first few "preview" entries are up here. More to come. I’ll also be Twittering from the conference floor. (Cf Is Twitter a Waste of Time? No, Says Inc. 5000 CEO.) It’s a busy weekend for conferences, the kind that makes me wish I could be in several places at once. Web 2.0 Expo has started in New York. And this year’s blowout BlogWorld starts Friday…

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Sep

16

2008

Can It Be True? Lehman Bros. and Employees Apparently Not Using Social Networks

Posted in the Category of CEO Bloggers and Global and Social Media

I’m staggered after reading the following in today’s NYTimes Business section: "About 12:30 Monday morning, Lehman sent out a press release announcing its intention to seek bankruptcy protection. Lehman’s 25,000 employees learned of the filing through the media, with no direct communication coming from (CEO Dick) Fuld or other Lehman executives."

So… if we are to believe the Times, are we to conclude that Lehman has no internal blog with RSS alerts, no Twittering execs (who could protect their Tweets, of course, so they wouldn’t be publicly visible), no interest in using social media tools to stay connected…

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Sep

8

2008

Blog Critiquing at SearchCampPhilly

Posted in the Category of Events and Social Media and Stuff

Was delighted to participate in SearchCamp Philly, part of PodCamp Philly, over the weekend. It was a perfect way to spend a rainy, stormy Saturday as Hurricane Hannah swept up the East Coast. Took the train up and back from D.C. and somehow missed the rain and wind.

I ran a session on the viability of CEO blogging, a topic that has been much discussed over the past several years and about which there is little agreement. Should your CEO blog? It depends on his/her…

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Aug

14

2008

Stepping Out of Your Comfort Zone: Whether It’s Social Media or a Painting Class

Posted in the Category of ROI and Social Media

For many companies and executives, the hardest thing to swallow about blogging or any form of social media is the unpredictability. The fear is that you might be opening a pandora's box. What will spur negative feedback? What will spark a controversy? Prompt a lawsuit? What if... you get no response at all?

Experimenting with blogs and wikis and online communities often means stepping outside your comfort zone. Luckily, there are more and more examples (here are 35) we can point to as proof that major brands know how to play in this space.

The ROI…

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Aug

12

2008

China Reminds Us That What’s New in Web 2.0 Is Really Old

Posted in the Category of New New Things and Social Media

I'm an Olympics junkie and confess to watching hours of coverage. Yes, on TV. So retro.

I'm also a China fan, having had the opportunity to visit Beijing and Shanghai recently.

All by way of saying that I watched the remarkable spectacle of the Opening Ceremonies and was struck, like so many others, by the perfectly synchronized choregraphy of several thousand artists, dancers, drummers, percussionists, etc. (image from The Boston Globe).

Harmony. Collaboration. Many as one. The power of the group vs. the individual. China couldn't have demonstrated the…

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Jul

29

2008

Want To Join Seth Godin’s Pre-Release Tribe For His New Book?

Posted in the Category of Events and New New Things and Social Media

Update: I've just received my invite. I'm member #505 of Seth Godin's Triiibe on Ning. Not sure why there are three "i's" but looks good.

 You've got until 11 AM Eastern July 30, 2008. Follow Seth's instructions here. As I understand it, you need to pre-order his new book: Tribes: We Need You To Lead Us, to be published in October. Forward the email receipt to him. Then wait for your exclusive invite. Hope I get one. As always with Seth, this is clever. Scarcity creates urgency: gotta have it! Hope I get one...

As he explains…

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