Social Media
The subtle differences between how one uses Facebook, Twitter and a blog are very interesting. I'm continually trying to explain this to clients. Strategy aside, there are distinct differences in how you talk or write for the different platforms. Simply put, you write in a different "voice" and, generally, talk about different topics. So while I posted an "endorsement" of trash can liners on Facebook this morning, I probably wouldn't tweet


I've had the opportunity to speak with communications folks at two very large organizations in the past few days: one a Fortune 500 company, the other a national nonprofit. (Neither is a client.) Both are eager to use social media (especially Twitter) for branding and PR. Both are stifled by the silo-ing of who does what, internally and externally, in marketing, communications AND website management at their respective organizations.
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