We'd like to think that once a corporate or organizational blog gets traction we have a legion of loyal readers who come back again and again for more of our brilliant - or at least useful - pronouncements. Maybe not. Chris Baggott of Compendium Blogware thinks otherwise. It's his hypothesis that most traffic to corporate blogs consists of first-time visitors who are searching for information. Full stop. Think about that. If that is the case,

I'm trying out the free PollDaddy with a simple question: Are You Twittering? You can take the same poll on LinkedIn if you'd prefer.

Update: this poll has been much more popular on LinkedIn. Click Continue Reading below for screenshots of the results (over 200 folks have answered).

According to Gartner's just released 2009 Hype Cycle for Emerging Technologies, corporate blogging is inching up towards mainstream adoption, while Twitter may be encountering a backlash. It's been a slow steady climb since 2005, as I've noted here (in August 2005, when I was writing my book) and here (in 2008). This is one of those charts that's fun to flash during a presentation to illlustrate what's hot and what's not. If I were Jackie Fenn,

Ignore the offcolor language and a few of the references if they offend you. The shock value of the numbers and stats is why this works. Tells a story and does it well. Best thing I've seen that explains why you should care about social media. (Terrific) slides are by Marta Kagan.

Very cool. Based on the social technographic framework laid out in Groundswell.This is also cool because it illustrates how you can market with useful sharable "content" and sell without (being too obvious about) selling. Note the link to the $749 report you can buy, etc.

. 

On the one hand, it’s a brave new world where bloggers represent a new and unfettered publishing channel. On the other hand… there are lots of questions swirling around about how bloggers should disclose relationships with big brands for whom they may be writing. As well as payment in cash vs. payment in kind (free samples, including cars). This post is a riff with as many questions as answers. It’s not a polished essay. Hope you’ll weigh in…