May
29
2009
Very cool. Based on the social technographic framework laid out in Groundswell.This is also cool because it illustrates how you can market with useful sharable "content" and sell without (being too obvious about) selling. Note the link to the $749 report you can buy, etc.
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May
28
2009
On the one hand, it’s a brave new world where bloggers represent a new and unfettered publishing channel. On the other hand… there are lots of questions swirling around about how bloggers should disclose relationships with big brands for whom they may be writing. As well as payment in cash vs. payment in kind (free samples, including cars). This post is a riff with as many questions as answers. It’s not a polished essay. Hope you’ll weigh in…
Feb
4
2009
Amazing how perception of who's online, who's blogging and who's using social media lags far behind the reality. If you're a marketer, are you still thinking about social media, including blogs and social networks, as channels to reach a young audience? Think again. A few touchpoints:
That's according to stats from eMarketer: Online Generation Gap
Dec
3
2008
Really. Click here to find out your score. 
Nov
19
2008
While I was out of town last week the Economist declared blogging not dead exactly... but different. And in October Wired said blogging was so 2004.
So thought I'd run a quick survey: Is Blogging Dead?
I've been writing about corporate & CEO blogging since 2003. I also use this blog as a whiteboard to work out my thinking on other subjects.
I welcome your Comments if they're on topic. I delete inappropriate or spammy comments.
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