BlogWrite for CEOs

Thanks to Geoff Livingston for prompting a bit of reflection on what it all meant in Debbie Weil Discusses Social Media in China.

China Blogging Tour chronicles my two weeks in China in October 2007 during which I spoke to a number of audiences (primarily English speaking ex-pats) about corporate blogging and social media in the U.S.

I tried to learn as much as possible about the attitudes in China towards the tools and technologies of social

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Nothing warms an author's heart more than having a fan approach with a dozen tabs sticking out of your book, so I was thrilled to meet Prof. Bill Barnett, faculty chair of Computer Information Systems at the University of Louisiana at Monroe.

Bill was attending BlogWorld Expo in Las Vegas and sought me out for an autograph and a quick chat. He told me that after reading The Corporate Blogging Book he set up a blog for departmental news and as

Nothing warms an author's heart more than having a fan approach with a dozen tabs sticking out of your book, so I was thrilled to meet Prof. Bill Barnett, faculty chair of Computer Information Systems at the University of Louisiana at Monroe.

Bill was attending BlogWorld Expo in Las Vegas and sought me out for an autograph and a quick chat. He told me that after reading The Corporate Blogging Book he set up a blog for departmental news and as a recruiting tool. He also requires students to blog executive summaries of reading assignments and to comment on each other's blogs.

Cool idea. Using blogs in academics - and to teach writing - is a huge interest of mine.

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China_expat_logoDATELINE: Shanghai (Oct. 22, 2007): I’ve been here in China, my first visit, for exactly one week. The roller coaster phenomenon goes something like this…

Two weeks in China and you think you can write a book… two years in China and you realize you have nothing to say.

- expat’s refrain

China_twoweeks

1. Scarcely 48 hours after arriving in Beijing I shared what I considered to be my GREAT revelation with an audience at Amcham Beijing: with 137 million

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First (jetlagged) impressions: China is amazing! Shiny, new, modern, BIG. I''m in Beijing. It's 6:30 AM Monday morning here; 6:30 PM Sunday back in the U.S. Follow the China Blogging Tour!

P.S. This blog is loading very slowly from my hotel in Beijing. Not sure if there is a problem.

First (jetlagged) impressions: China is amazing! Shiny, new, modern, BIG. I''m in Beijing. It's 6:30 AM Monday morning here; 6:30 PM Sunday back in the U.S. Follow the China Blogging Tour!

P.S. This blog is loading very slowly from my hotel in Beijing. Not sure if there is a problem.

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Jetlagged... so won't try to be witty. Just a huge thanks (xiè xiè) to Sabrina Dorr with Edelman Beijing for picking me up at the airport. A fun dinner tonight at the cool, crowded and noisy Jin Ding Xuan restaurant near the Lamah Temple.

Photo left to right: Bao Lei, director of corporate communications for Johnson & Johnson's Olympics Sponsorship; Sabrina (aka Sabs) with Edelman; yours truly and Sharon Zhang, also with J & J. Full

Jetlagged... so won't try to be witty. Just a huge thanks (xiè xiè) to Sabrina Dorr with Edelman Beijing for picking me up at the airport. A fun dinner tonight at the cool, crowded and noisy Jin Ding Xuan restaurant near the Lamah Temple.

Photo left to right: Bao Lei, director of corporate communications for Johnson & Johnson's Olympics Sponsorship; Sabrina (aka Sabs) with Edelman; yours truly and Sharon Zhang, also with J & J. Full disclosure: J & J is an Edelman client.

This was a purely social evening but we did discuss corporate blogging and how or why it could benefit a company like Johnson & Johnson, with multiple brands. (See video of Bao signing the new Chinese edition of my book!) Interestingly, neither Bao nor Sharon had heard about J & J's new BTW (By the Way) corporate blog, launched…

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cartoon I've been writing about corporate & CEO blogging since 2003. I also use this blog as a whiteboard to work out my thinking on other subjects.

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