BlogWrite for CEOs

May

14

2009

Why FriendFeed Is the New Must-Have For Your Social Media Toolbox

Posted in the Category of New New Things and Social Media and Twitter

View my FriendFeedIt’s happened overnight. Actually, in the past two weeks, since FriendFeed announced a redesign of their site. Suddenly everybody is subscribing to FriendFeed and it’s looking like the new "it" tool in the social media toolbox. Here’s why: 1. FriendFeed has made it easier to find and subscribe to others’ FriendFeeds. 2. FriendFeed is an aggregator of the most used social media tools. 3. You see a mesmerizing real-time conversation

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8 comments

Apr

30

2009

Viral Takes on a New Meaning With Escalating Tweets About Swine Flu

Posted in the Category of Events and Social Media and Twitter

It’s not a pandemic yet but you wouldn’t know it from the exponentially growing number of tweets about swine flu and #swineflu and H1N1. Like many others, I dislike the term "viral" marketing. But there’s an eery aptness to the term this week. This is real time and big time. This is proof of concept for the power and nimbleness of social media - especially Twitter - as a communications strategy. Ambient awareness ("What are you doing right

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4 comments

Mar

30

2009

Catching the Cherry Blossoms Before They Peak

Posted in the Category of Corporate Blogging and New New Things and Twitter

It’s too easy to fall into the trap of, "I don’t have time to write a full-fledged blog post so I’ll put it off til later." Twitter, with its 140-character limit, beckons seductively as the shorthand for blogging. So I thought I’d put up some pics I took over the weekend, three days BEFORE the cherry blossoms are due to peak here in DC. All by way of saying that the best approach to blogging is to do it. Don’t always wait until the thought is

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1 comments

Mar

27

2009

Use Twitter to Listen in to a Conference That You Can’t Attend

Posted in the Category of Social Media and Twitter

Yet another business reason to use Twitter is staring you in the face (in case you're not convinced). I can't physically attend the terrific Government 2.0 BarCamp taking place today in DC. No matter... I can peruse microblogging updates from dozens of attendees by plugging in #gov20camp to Twitter Search. Even better, I can subscribe to the RSS news feed for the event and view pics uploaded to Flickr and tagged gov20camp.

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3 comments

Mar

10

2009

Social Networking Is Not Just a Numbers Game

Posted in the Category of New New Things and Social Media and Twitter

You might forget this fact if you're the competitive type or if you've been reading all about Power Twitterers. For example, David Gregory, the new host of NBC's Meet the Press, has 158,328 Followers, as of this writing. That's the population of a small country. But it's not about how many Followers (Twitter), Subscribers (blogs), Friends (Facebook) or Connections (LinkedIn) you have. It's what you do for them. Are you useful in some way? Are

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12 comments

Feb

26

2009

Digital Cupcakes: Smart Marketing in a Downturn Whether You’re Out of Work or Not

Posted in the Category of Corporate Blogging and Social Media and Twitter and Writing Tips and YouTube

Like others, I've been pondering the best way to get new business, or stay in business, in today's plummeting economy. Then it came to me: digital cupcakes. There's a coffee shop three blocks from me that sells (according to the March 2009 issue of The Atlantic), the best cupcake in America. I wander over several times a week, laptop under my arm. I order a cappuccino. They make the kind where the swirl of foam on top is perfectly patterned.

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23 comments

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cartoon I've been writing about corporate & CEO blogging since 2003. I also use this blog as a whiteboard to work out my thinking on other subjects.

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