The subtle differences between how one uses Facebook, Twitter and a blog are very interesting. I'm continually trying to explain this to clients. Strategy aside, there are distinct differences in how you talk or write for the different platforms. Simply put, you write in a different "voice" and, generally, talk about different topics. So while I posted an "endorsement" of trash can liners on Facebook this morning, I probably wouldn't tweet
Social Media Insights Blog
The subtle differences between how one uses Facebook, Twitter and a blog are very interesting. I'm continually trying to explain this to clients. Strategy aside, there are distinct differences in how you talk or write for the different platforms. Simply put, you write in a different "voice" and, generally, talk about different topics. So while I posted an "endorsement" of trash can liners on Facebook this morning, I probably wouldn't tweet
Have you noticed this? Although we're all "connected" 24X7 through our fave social networks, when the services go down we somehow think we're ALL ALONE and that it's only happening to us. That was my reaction along with many others this morning when Twitter became frozen in time. Ditto when Gmail went down recently. Psychologists have had a field day with this phenomenon, speculating on whether the Internet makes us more lonely or
I’m a huge Mashable fan so I’m delighted to link to my first post for the best everything-you-need-to-know site for all things social media and tech. Read my article: 5 Ways to Write Retweetable Tweets. Rule #1: Always include a link…
Feature segment on Washington DC's ABC news affiliate WJLA-TV (Channel 7) aired today, asking - and answering - the question: do you really care what your friends are doing? Not if it's: going to the bathroom, going to the doctor, sitting in traffic. Segment quotes me as the "expert," advising Twitterers to "put their best foot forward." And noting that "you can smell" self promotion online.
I've had the opportunity to speak with communications folks at two very large organizations in the past few days: one a Fortune 500 company, the other a national nonprofit. (Neither is a client.) Both are eager to use social media (especially Twitter) for branding and PR. Both are stifled by the silo-ing of who does what, internally and externally, in marketing, communications AND website management at their respective organizations.
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