Jun
13
2008
BlogPotomac video interview with Li Evans of SearchMarketingGurus
Posted in the Category of Events and Video
BlogPotomac interview with Li Evans
BlogWrite for CEOs
Jun
12
2008
Watch Livecast of BlogPotomac Unconference Via ooVoo
Posted in the Category of Events and Video
Update: there is nothing to see anymore as this was streamed live.
Watch this space! Starting Friday June 13, 2008 at about 8:30 AM you'll see a live Webcast of the BlogPotomac unconference here in DC, courtesy of one of our sponsors, ooVoo. ooVoo's livestreaming page here.
Jun
6
2007
Order your copy of David Meerman Scott’s terrific “New Rules of Marketing & PR”
Posted in the Category of Blogging and In the News and New New Things and Podcasting and Social Media and The Corporate Blogging Book and Video
One of the things I like most about David Meerman Scott's just-released book, The New Rules of Marketing & PR, is the fresh, conversational voice it's written in. Yes, you can call it blog-like.
David is a friend and colleague so I'm lucky enough to be sitting here with my autographed copy in hand. He writes, wisely, in his introduction:
From the Introduction
"As the lines between marketing and PR…
Mar
22
2007
Visiting with Edelman’s David Brain in London
Posted in the Category of CEO Bloggers and Global and Video
It's always nice to have a "brain" when your name is Brain and I can truthfully report that David Brain, president and CEO of Edelman Europe, is scary smart. Had the pleasure of having tea with him yesterday afternoon in London.
After we chatted for an hour, he pulled out his cool new mini video camera (from Pure Digital, if you're interested) for a 60-second video interview. I'm more comfortable on a blog then in front of a camera…
Feb
27
2007
Take Melcrum’s Social Media Survey
Posted in the Category of Blogging and CEO Bloggers and Events and Measuring ROI and New New Things and Podcasting and Social Media and Video
My friends over at Melcrum Publishing are running a Social Media Usage survey. Click here to take it (it's quick).
You get a nifty free download at the end: Melcrum's Quick Start Guide to Social Media for Internal Communicators (a 23-page PDF).
The survey is aimed at large corporations and asks about your use (or intended use) of blogs, wikis, podcasts, social bookmarking tools, RSS, Second Life, online video, etc.
Social Media for Internal Communicators in London - March 22,…
Feb
7
2007
60% say the ROI of corporate blogging does NOT need to be quantified and/or tied to the bottom line
Posted in the Category of Blogging and Measuring ROI and Podcasting and Social Media and Video
Forrester's Charlene Li and several colleagues have published a new best practices study on The ROI of Blogging. It's fascinating reading for those of us who've been wrestling with the question of how you can quantify the impact of a corporate blog. I'll make a few comments about Forrester's new report in a moment.
Does corporate blogging need to be tied to the bottom line? "No..."
But first I want to tell you about a…
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