For all the hype (yes, some of it from me) about the potential of a corporate blog to connect with and motivate your customers, the fact remains that many corporate or organizational blogs are, er, dull. They talk about… themselves. Us. Our product. Our service. Yuck. I mean, do we really care? I was reminded of this sad truth by the revealing Inc.com column published by longtime blogger and entrepreneur Joel Spolsky (see here: Let’s Take This

It’s one thing to be Tweeting and obsessively checking your email in order to procrastinate about a writing project. It’s yet another to find yourself cleaning the toilet. The lizard brain, as Seth Godin calls it in his new book, LINCHPIN, will always win. Unless. Unless you identify the cunning excuses. And push through what Seth calls the resistance. Gitoutahere lizard brain. The toilet is looking good. Freewriting works. It breaks through

I am writing today. I am updating The Corporate Blogging Book for a new Kindle e-book edition. First, I cracked open the procrastination nut with 20 minutes of freewriting. This really works. Mark Levy, author of Accidental Genius, turned me onto freewriting. He just finished revising his wonderful book and a new edition will be coming out soon. Essentially, freewriting means just what it sounds like. You sit down at the computer, apply your