Writing
For all the hype (yes, some of it from me) about the potential of a corporate blog to connect with and motivate your customers, the fact remains that many corporate or organizational blogs are, er, dull. They talk about… themselves. Us. Our product. Our service. Yuck. I mean, do we really care? I was reminded of this sad truth by the revealing Inc.com column published by longtime blogger and entrepreneur Joel Spolsky (see here: Let’s Take This


I am writing today. I am updating The Corporate Blogging Book for a new 

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