BlogWrite for CEOs

I noticed Chris when I was walking through National Airport in D.C. yesterday. Sitting at Starbucks, he was writing in an old-fashioned ruled journal with a fountain pen. Nearby, at the ready, was his ink-stained blotter. At the adjacent table was another guy with, predictably, an open laptop.

I was so astonished that I circled back and asked if I could take a photo. Chris was quite agreeable. "It's my sanity," he said. He had on green sneakers and was on his way to Aspen, CO. 

Can you remember when you kept a journal?…

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I've known David Meerman Scott for several years. We've presented together at a conference. He cheered me on when The Corporate Blogging Book was published in 2006. I watched in awe when his New Rules of Marketing & PR was published a year ago in June 2007 and rocketed to best-selling PR book on Amazon.

Turns out New Rules is David's third book and he has a fourth coming out if you count the just released Tuned In, of which he is a co-author. What happened to his first two books? Why has New Rules…

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I wake to dense fog cocooning our little house. All is not quiet, however. I can hear a fog horn punctuating the distance. A gull caws. Someone is hammering. A car goes by.

Our cottage is not as remote as I'd like (it's on the edge of town) but it's ours, all ours. And a place to think and read and write.

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Words2 Seth Godin nails it in a recent post. Short answer: because good blog writing is more engaging and more persuasive than any press release or home page ridden with corporate-speak. I especially like these two tips: use headlines and don't say it all at once. Get the rest on his blog...

1. Use headlines. I use them all the time now. Not just boring ones that announce your purpose (like the one on this post) but interesting…

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Paul Gillin just tagged me, following Kami Watson Huyse's Thanksgiving meme. This one struck a chord so I took a crack at it. I'm taggng Karen Christensen of Berkshire Publishing fame; she's currently in Shanghai;  Karen Wickre, the force behind Google's corporate blog and Shel Israel, co-author of Naked Conversations. I bet they've got great stories.

The teacher who most inspired me

His name was Wilmott Ragsdale and he taught in the journalism program…

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byw_imspeaking120sq.jpgJoin me at the round-the-clock Personal Branding Global Telesummit on Thursday Nov. 8, 2007 to mark the 10th anniversary of the publication of Tom Peters' now iconic article: The Brand Called You. This 12-hour teleconference is FREE and you can dial in from anywhere. Choose from dozens of sessions on topics related to personal branding. Mine is How to Write a Great Business Blog (session starts at 11 AM Eastern on Nov. 8th). 

Speakers include William Arruda, Nina Burokas, Krishna De, Kirsten Dixson, John…

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