BlogWrite for CEOs

Like others, I've been pondering the best way to get new business, or stay in business, in today's plummeting economy. Then it came to me: digital cupcakes. There's a coffee shop three blocks from me that sells (according to the March 2009 issue of The Atlantic), the best cupcake in America. I wander over several times a week, laptop under my arm. I order a cappuccino. They make the kind where the swirl of foam on top is perfectly patterned.

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I'm always trying to explain this to those new to blogging. Here's the answer in a YouTube video that has been watched over 8 million times. As I often say... links are the currency of the blogosphere.

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A visitor to my site recently asked for some advice on how to start blogging. "I have never blogged, so this is completely new to me," he wrote. I have to say that it's wonderfully refreshing to get this kind of question in late 2008. It's easy to think that everybody is steeped in the use of social media, whether it's Facebook, Twitter or blogging. They're not. Here's the 30-second stripped-down answer. You might also find useful this updated

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Update: For some reason, this is one of the most popular recent posts on my blog.

I noticed Chris when I was walking through National Airport in D.C. yesterday. Sitting at Starbucks, he was writing in an old-fashioned ruled journal with a fountain pen. Nearby, at the ready, was his ink-stained blotter. At the adjacent table was another guy with, predictably, an open laptop.

I was so astonished that I circled back and asked if I could take a

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I've known David Meerman Scott for several years. We've presented together at a conference. He cheered me on when The Corporate Blogging Book was published in 2006. I watched in awe when his New Rules of Marketing & PR was published a year ago in June 2007 and rocketed to best-selling PR book on Amazon.

Turns out New Rules is David's third book and he has a fourth coming out if you count the just released Tuned In, of which he is a co-author.

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I wake to dense fog cocooning our little house. All is not quiet, however. I can hear a fog horn punctuating the distance. A gull caws. Someone is hammering. A car goes by.

Our cottage is not as remote as I'd like (it's on the edge of town) but it's ours, all ours. And a place to think and read and write.

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cartoon I've been writing about corporate & CEO blogging since 2003. I also use this blog as a whiteboard to work out my thinking on other subjects.

I welcome your Comments if they're on topic. I delete inappropriate or spammy comments.

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