Just ran across this. Forrester CEO George Colony started a blog in late January 2008. In April he spoke at the Forrester Marketing Forum on his first two months of blogging. "It only takes an hour a week," he said but he finds himself thinking about writing the blog all week. "So it's taking some of my mindshare." So true. It's one of the upsides as well as the downsides of maintaining a blog. You have to think. That's hard.

He also makes the point that (at the time) no one was reading his blog so he wasn't getting enough comments:

"I often feel like I'm on a one-way phone conversation -- I talk, but there's no one listening. I lust for value-filled comments that will improve and drive my ideas."

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Andee Sellman, One Sherpa said on September 30, 2008 at 07:47 PM

Hi Debbie,
I found myself going Yeah,,yeah as I played the video.
As a CEO the notion of giving something away for free is really counterintuitive because when you normally deal with the CEO it costs something. And there is this thing about not bothering the CEO on trivial matters.
Maybe as CEO’s we have to take ourselves a little less seriously and lighten up and be a bit more generous with our time and thoughts!!

Dave Wheeler said on October 6, 2008 at 05:31 AM


Perhaps it’s terms like “mindshare” that are an impediment to an exchange of information. Leadership is essentially about trust and credibility.  Change takes time.  The blog can be a terrific internal mechanism to get information from the front line to the decision makers.  Perhaps an hour on the blog and an hour “selling” the idea in every meeting, site visit, or other forum would double the return.

By the way…what a terrific and informative forum to learn about the world of blogging.  Thanks!

Ricardo Bueno said on October 16, 2008 at 01:13 PM

The research that goes into writing the post (and then actually writing it) is half of the equation. The second part is doing the outreach to get people to read the blog (visiting other blogs to engage in collaborative discussion, or in this case “selling” the idea as you suggested). Then remembering to “engage” with your readers once you get them is important. Without developing a sense of community, a sense of belonging with them, they’re going to hop over somewhere else. Don’t you think?

Anyway, a lot of times I think that we don’t realize that the two go hand-in-hand when launching a new site. So we get stuck wondering, “what’s the point?” You sit there, lusting for comments and doubting where “all of this is going.”

Britton Manasco said on October 16, 2008 at 04:13 PM

I know it’s heretical to say so, but I’m not sure George Colony is investing his mindshare that well. If he was, he would probably have a ghost writer/blogger that could capture his thoughts in periodic interviews and produce the blog posts for him. I just don’t see get the sense that the time of these CEO bloggers is being well leveraged. Colony shouldn’t have to think about his post all week.

Britton Manasco
Illuminating the Future

Sarah Gillingwater said on October 19, 2008 at 04:05 PM

I think it’s great that Colony has taken blogging to heart and spends time thinking about the content of his posts. So often corporate blogs seem to be ghost written by comms teams who have the corporate messages, but not the insight or the context seen in a self-authored blog.
And as for taking up that ‘mindshare’, as a recent entrant into the world of blogging myself, I can absolutely understand where he’s coming from.  Every article read, or conversation shared has the potential to become a new post…

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