Why should the Top Dog blog?
I'm talking about CEO and senior executive blogging to an audience of multi-national executives at AmCham China at events in Beijing (Oct. 16) and in Shanghai (Oct. 23). The events are sponsored by Edelman PR.
I'll explain what constitutes a CEO blog, outline the pitfalls and challenges of senior executive blogging and provide examples of some of the most successful. I'll also touch on “ghostblogging” and the importance of social media as a corporate communications tool. The first 30 who sign up will get an autographed copy of the Chinese edition of The Corporate Blogginng Book.
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CEO Blogging- AmCham China - Beijing
[...] Weil. She is currently doing a Blogging tour in China. Follow the China Blogging Tour! l am speaking about CEO & corporate blogging at events in Beijing and Shanghai. Edelman PR is sponsoring my tour to mark the publication of The [...]
CEO Blogging- AmCham China - Beijing
[...] up to follow the China Blogging Tour! l am speaking about CEO blogging (Why should the Top Dog Blog?) to executives of multi-national companies at AmCham events in [...] -----
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