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Content Strategy teleconference now available as downloadable PDF and audio recording

content_strategy_thumbnail1.jpgShould you ghostblog for your CEO? Is anonymous blogging OK? Do you need a blog editor? All is revealed in the audio recording and enhanced PDF transcript of my April 2007 teleconference. Buy and download instantly. When the rubber meets the road, the content of your blog is what will determine its success or failure. By content I mean the topics, the writers, the voice, the links, the Comments from readers. The first teleconference in my series on corporate blogging focused on the knotty problem of how to create a content strategy for a corporate or organizational blog. [more]
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I’ve been writing about corporate and CEO blogging and business use of social media since 2003. I also use this blog as a whiteboard to work out my thinking on other subjects, such as Government 2.0 and Publishing 2.0.  I welcome your Comments if they are on topic. I delete them if inappropriate or spammy.




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author | speaker | kinda cool | 2010 updated edition of THE CORPORATE BLOGGING BOOK for Kindle, iPhone, BB. iPad next.

USEFUL INFO: read 2010 updated e-book ed. of THE CORPORATE BLOGGING BOOK on PC/Mac, iPhone or BB - no Kindle required http://bit.ly/aPWmdo
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