Lee said on December 16, 2003 at 11:12 AM

I just checked out the Vault Technologies audio and I like the idea. To me though, it lacks humor.  What is creepy to me is the ridiculous image of the President as Santa mixed with a boring and stale message.

I wanted to laugh and see Vault as a fun company- instead I feel like they tried, but didn’t quite make it.

ExpatEgghead said on December 17, 2003 at 04:29 AM

Nice one… I think.

Melody Campbell, The Small Business Guru said on January 1, 2004 at 05:43 PM

I think I have to agree with Lee. I also liked the idea, but the overall look didn’t have any ‘wow factor’. Let’s face it, we’ve all been entertained by the best; however, something with a creative twist would have been more captivating.

I do have to say, though, that I bet not many cards like that went out from other companies. So sometimes you take lumps being the pioneer. Next year Vault Technologies will have lots of entertaining ‘copy cats’.

Hey, Debbie, thanks for leading with your 1st of it’s kind teleseminar on Blogs for Business! I really enjoyed it.

Melody
The Small Business Guru

Raquel said on January 1, 2004 at 06:08 PM

I personalized the card and found it easy to do and very, very funny.  However, the advertiser totally missed his chance to acquire me as a customer as there were no live links for me to get to see what kindly Hanes had to offer.

Simon Young said on January 29, 2004 at 09:26 PM

I laughed at the Vault one, then checked I really meant it. I did. It was funny. Sure, the deadpan presentation of the president might come across as boring to some, but I’m a Seinfeld fan so I chose to believe it was a deliberate attempt at understated humour.

I’d definitely remember Vault favourably if I were one of there customers and received this email from them.

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