Thanks to Steve Clayton for alerting me to these two cartoons. Hmmm.... so ghostblogging (ghostwriting a blog) is on the rise according to Scott Adams. I've publicly said I think ghostblogging is wrong.
But "wrong" is kind of a feeble word when it comes to the realities of corporate life. Let's just hope the ghostbloggers are witty, smart, in tune with the blogosphere and willing to dig out the nuances of an executive's thinking.
Previous Comments
Studio Stefke said on April 29, 2007 at 06:31 PM
Say you’re the ceo of a company and you think blogging is a good idea but you aren’t such a good writer neither are you familiar with the technology?
Is it wrong than to have a ghostwriter doing it?
I don’t know. Anyway it happens more than you think I’m afraid.
Not at Studio Stefke to be clear :-) I’ve a one person company, so that’s easy, there isn’t anybody to ghost write for me :-(
Mark Goodyear said on May 2, 2007 at 02:14 PM
You’re right, Debbie. Ghostblogging is a fundamental betrayal of what a social blog should do.
On the other hand, not all blogs function that way. One blog I run is more of a collection of materials. Every post is excerpted from talks given by the organization’s president.
Most importantly, we don’t hide that fact. (Though we don’t mention that I am the one compiling and editing the material.)
Is it successful social media? Not really. But it accomplishes the president’s goal of making his ideas available through multiple venues.
(Love your podcast by the way.)
Eve said on May 8, 2007 at 12:44 PM
Debbie, I never knew about ghostblogging! It does have a certain wrongness about it (unless it’s clearly stated).
Now I’m gonna wonder if my blogger friends really are themselves…“Hey, Mark…”
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